• Develop, manage and execute all aspects of the marketing plans for each US and global event to drive inbound enquiries and direct registrations through emails, print, online advertising, website, PR, social media and strategic partnerships • Brief designers and other suppliers• Project manage internal stakeholders to deliver on campaign plan • Coordinate and deliver all marketing and promotional materials, literature and brochures• Control assigned marketing expense budgets for all events • Measure effectiveness of campaigns, recommending modifications where necessary • Exercise initiative and creativity in making recommendations for new sales promotion and marketing programs to reach target audience • Develop, manage and maintain strong working relationships with strategic event partners including media outlets and associations • Initiating and managing all technology contracts with suppliers, such as telephony and event apps

• Currently manage marketing campaigns for 20-plus conferences/events each year for three current brands• Developed and launched five different associated brands beneath the main company brand, ensuring cohesive messaging and integrity across all websites, social media platforms and marketing collateral.• Connected with audiences through online content, social media, press releases and emails in industries such as: education, energy (oil & gas and utilities), mining, healthcare, technology and infrastructure.• Maintain a database through CRM systems such as Salesforce and Hubspot, ensuring segmentation and tracking of results. Coordinated with internal and external parties to transfer historical data between CRM’s to ensure smooth transition.• Coordinate integrated marketing campaigns across multiple channels, both digital and traditional, featuring email, social media, paid search and social, press releases and strategic partnerships. • Prepare our sales team for upcoming marketing programs and coordinate the development of sales tools and materials such as brochures, top-10 lists, videos, procured case studies/whitepapers and more.• Sourced, collaborated and in charge of outside designers to achieve all company’s design needs• Measure and report performance of all marketing activities, by event, assessing against goals (ROI & KPIs) and always striving to improve overall marketing performance.• Track and manage marketing plans and budgets for all events• Handled all AV correspondence during events and all internal company IT vendor issues, including computer/phone/server setup for new employees

• Provide market intelligence, technical knowledge and profitable business relationships to the oil and gas industry.• Research the relevant issues in the energy industry and communicate these to executives in general management, marketing and sales positions.• Develop and maintain a database of existing and potential new clients.• Deliver outstanding customer service through ongoing client management and face-to-face interaction at events.

• Sold radio advertising for eight different stations (country, classic and current rock, news talk, pop, hip hop/r&b) including online/digital advertisements for station’s websites.• Developed new business relationships, both locally and nationally, using cold calls and warm leads to achieve a 300% growth in earnings during just 1.5 years active selling.• Collaborated with on-air talent and customers to achieve client success. Examples included coordinating “remotes” in which on-air talent would do live commercials from client’s business, as well as in-studio interviews or live commercial reads.• During company-wide team-development exercise, helped create a commercial that won first place among Waco/Killeen sales teams.

• Developed and implemented external communications and social media strategies for the women’s soccer, softball, volleyball and equestrian programs. Role also consisted of writing game/match previews/recaps, compiling statistics and game notes and coordinating all PR activities for the program, student-athletes and coaches.• Developed and launched the softball and women’s soccer twitter accounts from scratch, developing its initial and current core following.• Helped manage a staff of 10-plus student workers, including those assigned under my direct guidance.• Was part of Communications staff that designed and implement complete redesign of athletics website in 2012.• Assisted on the highly-praised Robert Griffin III Heisman Trophy winning campaign.• Worked directly with ESPN during the Women’s College World Series in 2011 to help tell the story of a student-athlete’s family coming from Mexico to surprise her, which included video and backstory to air on national broadcast.• Created, designed and edited printed and online media guides, and received national second place from CoSIDA for 2009 softball media guide.• Developed outreach program in Waco community on behalf of the women’s softball program, including a hospital visit in advance of “Think Pink” game to raise awareness of breast cancer.• Came up with the concept “Green Out Getterman” in which I coordinated shirt design and delivery with marketing department, and handled all PR, ultimately breaking the softball stadium attendance record.• Came up with concept for softball season ticket commercials and posters in 2012 and 2013, ultimately leading to the highest season attendance numbers to date.• Hosted the 2010-13 Varsity Equestrian National Championships as main media relations contact for over 20 collegiate programs. Was the main voice of the VENC, helping connect the audience and media with the sport to make it a more tangible product and enticing attendance.

• Primary media relations contact for women’s volleyball, cross country, women’s gymnastics and women’s tennis, and secondary contact for the men’s basketball program. Assisted in compiling statistics, producing game notes for media and yearly media guide to assist publicizing each individual program.• Conducted interviews and wrote compelling featured stories in the football gameday program.• Served as media coordinator for the 2006 Auburn Invitational, which included 24 cross country teams, helping to compile results coordinate delivery to all team representatives.• Assisted media relations tournament director with operations of 2007 Southeastern Conference Softball Tournament to uniformly compile notes, quotes and statistics during the tournament.