Kyle Correll Email & Phone Number

West Michigan

Responsible for 7 equity wholesalers with combined volume around 7.5 million cases.Manage the processes of pricing strategy development & price increase sell-in, cents per case audits, forecasting reviews, Commercial Planning & Performance management for Innovation, Channel and Non-Alcoholic brands, identify current and future market trends and develop solutions/plans to lead future growth. Commerical plan development & Wholesaler JBP oversight. Participate and be responsible for pilot projects on an ad-hoc basis. Responsible for the Sales, Share and Financial performance of dedicated mainhouse wholesalers. Management of wholesaler planning & performance routine/meetings, trimester planning & strategy implementation, and AOE & WEA assessments.

Greater Detroit Area

Responsible for half of the Speedway Midwest decision point with volume of around 1.5 million cases in 6 states.Led and managed business, promotions, distribution, innovation, sales and pricing initiatives to sell our A-B portfolio chain accounts in order to drive growth in a competitive segment. Utilized a proven track record of multi-state account management while developing account plans and budgets, prepared and presented account reviews, and communicated activities effectively both internally and externally. Built and cultivated effective relationships with internal and external stakeholders relevant to the respective territory and catered to each account to improve market share and growth for all parties. Conducted meetings with buyers to sell-in new products, programs, features and promotional activities. Reviewed strategies to increase profitability and sales for products and buyers with IRI, sales data and program execution recaps. Worked closely with wholesaler and local field sales personnel to align with ABI big bets, increase visibility, and implement, manage, track execution, and evaluate results of pricing, distribution and space initiatives.

Greater Detroit Area

Responsible for CVS East and Midwest decision points with combined volume of around 2 million cases in 13 states.Led and managed business, promotions, distribution, innovation, sales and pricing initiatives to sell our A-B portfolio chain accounts in order to drive growth in a competitive segment. Utilized a proven track record of multi-state account management while developing account plans and budgets, prepared and presented account reviews, and communicated activities effectively both internally and externally. Built and cultivated effective relationships with internal and external stakeholders relevant to the respective territory and catered to each account to improve market share and growth for all parties. Conducted meetings with buyers to sell-in new products, programs, ads, features and promotional activities. Reviewed strategies to increase profitability and sales for products and buyers with IRI, sales data and program execution recaps. Worked closely with wholesaler and local field sales personnel to align with ABI big bets, increase visibility, and implement, manage, track execution, and evaluate results of pricing, distribution and space initiatives.

Greater Detroit Area

Responsible for 2 equity wholesalers and 1 non-equity wholesaler with combined volume around 6.7 million cases.Managed the execution of national and local marketing plans. Worked with wholesaler sales teams to ensure superior execution at retail and to identify sales opportunities in the marketplace. Assessed and monitored wholesaler compliance in accordance with Wholesaler Equity Agreement standards. Coached and motivated wholesaler sales teams. Assisted with the development and implementation of programs surrounding pro sport and venue sponsorships.

Grand Junction, Colorado Area

Responsible for 5 equity wholesalers with combined volume around 2.7 million cases.Managed the execution of national and local marketing plans. Worked with wholesaler sales teams to ensure superior execution at retail and to identify sales opportunities in the marketplace. Assessed and monitored wholesaler compliance in accordance with Wholesaler Equity Agreement standards. Coached and motivated wholesaler sales teams. Assisted with the development and implementation of programs surrounding ski resort sponsorships.

Greater Denver Area

Responsible for 30-35 retail accounts in the Arvada and Wheat Ridge areas.Maintained retail call frequency to maintain inventory levels, build and restock inventory levels, book displays, place permanent point-of-sale, sell in shelf space and new products, plan promotional activities, follow-up on delivery issues and resolve billing issues.

Greater Denver Area

Responsible for covering territories in the absence of sales representatives in the Metro Denver areas.Maintained retail call frequency to maintain inventory levels, build and restock inventory levels, book displays, place permanent point-of-sale, sell in shelf space and new products, plan promotional activities, follow-up on delivery issues and resolve billing issues.

Greater Denver Area

Responsible for merchandising activities for sales team in the Metro Denver area.Built displays and installed temporary and permanent point-of-sale in retail accounts. Rotated and restocked inventory in retail accounts. Identified merchandising opportunities during visits. Delivered product to accounts when necessary. Maintained company areas, equipment and vehicles in accordance with company policy.

Bachelor Of Science (Bs), Marketing

Associate Of Science (A.S.)

Bachelor Of Science (B.S.), Business Administration And Management, General