Kyle Sweet Email & Phone Number

Philadelphia, Pa, Us

Nottingham, Gb

I was recruited to the organization in 2020 and was responsible for the digital launch of the Calyx brand. Initially, my focus was implementing the Calyx brand across all corporate teams and assets. This project involved the creation of comprehensive brand guidelines, conducting educational brand workshops, and developing assets that align with the new brand identity.In parallel to establishing the brand, I led the teams responsible for building the marketing websites. I also developed and implemented the marketing technology stack, specifically focusing on digital marketing and sales enablement technologies. Post-launch, my focus transitioned to data-driven insights, where I owned marketing analytics and ROI analysis. Simultaneously, I assumed creative, digital, and advertising team leadership, driving initiatives to enhance Calyx's brand awareness and increase MQLs .Notable Accomplishments include:- Launch of the Calyx marketing website, which in year one resulted in a 12x increase in web traffic and an 80% increase in qualified web leads compared to the brand's predecessor.- Produced the Calyx Cafe, a thought leadership video series that achieved 15K streams and 26 episodes.- Produced the Choose Calyx video series, a campaign highlighting moments of customer service excellence, and showcased product teams.

Durham, North Carolina, Us

Recruited by Parexel to lead the Digital Marketing team for a spin-off company named Calyx. I was responsible for the development and implementation of the Calyx brand as well as the development and implementation of the MarTech Stack that would be used to launch the new organization.

Philadelphia, Pa, Us

I joined the team in 2019, and my initial focus was on revitalizing the brand's digital presence. This involved a comprehensive redesign of our corporate website, social media assets, email templates, and advertising campaigns. This also included the implementation of a new SEO strategy for the redesigned website.In this dynamic role, I spearheaded the management of the marketing website, email campaigns, advertising initiatives, social media strategy, and the development of multimedia assets. Ensuring alignment with overall business goals, I reported marketing KPIs to product marketing managers and corporate leadership.Noteworthy achievements during my tenure include: - Built an in-house marketing design team, comprised of a web developer and two graphic designers.- Developed the product identity for our digital product suite, a crucial response to the challenges posed by COVID-19. Deliverables included a compelling microsite, promotional assets, a pitch deck, and impactful product messaging.- Created and produced the Trial Better podcast, a thought leadership series showcasing our company's experts. In the first year, the podcast garnered an impressive 12K listens and 600+ subscribers.

Mount Laurel, New Jersey, Us

- MarCom team specialist in programmatic and social media advertising. - Track the performance of all client campaigns and build reporting dashboards. - Account lead for project clients. Responsible for managing project teams and scopes of work.- Coordinate with creative and multimedia teams. Assist with the delivery of final creative assets. - Use social media to identify prospects and build member loyalty.- Build audience segments and create automated workflows that address each segment.- Create project proposals and timelines. - Google Analytics and Google Adwords Certified- Lead company photographer and assistant videographer.Previous Position Digital Media Coordinator.

Mount Laurel, New Jersey, Us

Responsible for executing social media plans, optimizing web content, and reporting. Assisted Senior Digital Marketing Manager on all digital marketing projects. In addition, I worked as the lead photographer and video production assistant to the Digital Media Manager.Responsibilities: - Reporting on social and programmatic campaigns - Social media and web content audits - Social media marketing & management - Writing copy for email campaigns Video Production & Editing: - Scheduling and crew management - Script and storyboard development - Equipment tech and budgeting - Camera operator - Script Supervisor & Assistant Producer - File management - Editing - Motion graphics & Keyframing

Mount Laurel, New Jersey, Us

General Intern responsibilities included:- Press release distribution and development- Content creator for the corporate website- Managed email marketing campaigns via HubSpotAs assistant producer to Senior Digital Media Manager, my responsibilities included:- Coordinate filming schedules and locations- Script development and storyboarding- Video and audio transcriptions

New Brunswick, Nj, Us

- Content creator for Rutger Today- Created media advisories and distributed press releases.- Managed press inquiries during significant university events.