Every brand needs a content strategy, but creating content for the sake of having it isn't a strategy. There needs to be a confluence of intent, actionability, interest, and authenticity that connects what you're trying to say to what your audience cares about. I help brands build these bridges. I'm a content strategist with 10+ years of experience in both B2B and B2C spaces. I've had the pleasure of working with a diverse range of organizations in varying capacities—from advising startups on pillar content to helping Fortune 250 companies align messaging with intent. These opportunities have culminated in a broad set of skills help brands get more out of their content marketing efforts.Put simply: I help organizations find their voice—and make sure it resonates their their audience.