Kyle De Vera Email and Phone Number

• Brands: Old Spice, Secret, & Safeguard for the Local Category and Gillette among other brands from the Imported category of P&G-GDM• Plans and executes business building programs that aims to develop brand equity and deliver significant lift in sales• Communicates with the principal’s business unit team and provide regular update with the progress of the Philippine market • Managing partnered suppliers and agencies with developments and execution of all brand related programs • Accomplish reports that are shared and communicated to internal and external parties of which involves business updates covering sales to date, performance indexes, status of marketing programs, opportunities, challenges and support needed from the principal or management• Building confidence and relationship with key customers by working with the sales team and presenting the brand’s initiatives to which may include new portfolio, consumer promotions and exclusive programs tailor fitted with the interests of the partnered retailer• Oversees the quarterly budget of the principal• Supports the sales team by equipping them with essential tools in engaging the trade/customers through provision of selling formats, category plans, category information/insights, and account specific solutions that is mutually beneficial among others• Examines the trade and market environment gathering vital information and insights that would help develop the brand

• Accounts Covered: Rustans, Shopwise, Wellcome, Royal Duty Free, Landmark, Family Mart, Seven Eleven Corporation, Puregold Price Club Inc., Puregold Duty Free, Ayagold• Account Management: Know how the partner retailers operate while managing business relationship, sales, and financial related concerns with the customer• Sales & Distribution: Responsible for achievement of the target sales volume or value; plan for distribution programs or improvement; presenting of new initiatives and portfolio• Trade & Retail Operations: Oversee and lead a respective group of sales coordinators and merchandisers in fulfillment of fundamental sales functions and execution of deployed trade marketing programs while closely monitoring competition and other opportunities in the trade• Executes and monitors all topline priorities directed by the principal and the marketing team while also developing customer specific initiatives/programs• Accomplish reports to which includes sales update, joint business plans, business review, distribution status, trade expenses, monthly coverage plan and sales forecast among others

• Brands: Ariel, Tide, Downy, Bonux, Joy, Ambipur, Duracell, Safeguard, Olay, Pantene, Rejoice, Head & Shoulders, Whisper, Gillette, Oral-B, Pampers, Vicks with over 750 SKUs• Cascading of the principal’s initiatives to which includes the brands’ campaigns, new items, product innovation, consumer promotions, and other announcements while orchestrating with key departments (Supply Chain, Finance and Sales) in ensuring these programs are executed from end-to-end • Key associate with sales and operational functions of servicing E-commerce accounts such as Lazada, Zalora, Beauty Manila, Ensogo, & Cudsly• Review the business in sales and operations perspective; co-responsible with ideating, planning, developing, and executing actionable steps in improving the total business• Closely monitors stock-to sales ratio of the assigned brands or SKUs, its competition, and implementation of marketing initiatives/programs• Exposed to Business Development function(s) including, but are not limited to the following: a) Initiating contact with prospective principals/brands for distribution partnershipb) Developing and presenting launch plans in parallel with the long term objectives of the brand or partnered principalc) Providing perspective on market conditions to which includes competition, category trends, consumer demands and profile of targeted retail outlets d) Launch of the new brand/business while ensuring fundamental requirements and preparations are achieved efficiently

• Brands: Mongol, Sharpie, Liquid Paper, & Leone Kids (covers approximately 60% of the company’s business) with more than 100 SKU• Exposed to responsibilities of a Brand Manager including, but are not limited to the following: • Communicating with internal and external stakeholders, including principals from Malaysia, Hong Kong and China• Overseeing the business process from importation to point of sales• Planning and execution of marketing initiatives that aims to deliver incremental business• Accomplishing reports that are communicated to internal and external parties• Analyzing and deriving quantitative data that supports brand decisions • Coordinating with key departments to accomplish brand goals (Supply Chain, Sales, Purchasing, Production, etc.)• Examines market environment and feedback to identify further developments for the brands

• Assists the marketing manager in accomplishing and selecting marketing tasks• Assists the advertising and promotions staff in on-ground events, promo tours, press conferences, mall shows, concerts, etc.• Learn the functions of Domestic Marketing and A&R (Artist and Reportiore)• Assists the marketing and A&R manager in selecting songs for artist albums, checking collaterals, album artworks etc.