Kyle Ding Email & Phone Number

China

Be responsible for the sales and profit.

Langfang, Hebei, China

- Report to: General manager of Condiment Business Department - Responsibility: National KA market development for condiments, mainly MSG and soy sauce, including: Development of KA for new products;  Formulating and implementing KA policies Leading the sales team to sales and profit targets; Agent developing;  Team building and training - Performance: 1、 Building the sales increase(five consecutive quarter-on-quarter growth of 60% or more) and profit making (realize breakeven)mechanism for morden trade.2、 Channel construction：develop 30 new customers for morden trade, and gradually promote 80 old customers in general trade.3、 Product development:Considering the downward market of the MSG, proposed the roughage delicacy series. Based on scientific popularization, raised the product level and the product sold well in north east and northern china; the sales for the 1st year accounted for 35% of the total sales.In soy sauce, followed up the brand, gave up the middle market and focused on high end and low end markets. As to the high end market, introduced the Tian Xiang Chun Series without additives, which used new technology and had improved quality, 8 products of which have sold well in some cities in north east.

Shanghai City, China

- Report to: Vice KA Sales Director- Responsibility General national operation of 12 key icecream channels including Carrefour and Wal-Mart, including the contract negotiation and execution with the headquarters, general promotion and expense control.  Coordinated the work of national and local KA teams to realize the goal. Carried out the promotion plan of the market department.- Performance  National sales of 12 key channels increased within 2 years from 21 million yuan to 67 million yuan;  Market share of the supermarkets in 15 cities went from ranked 5th to 2nd as shown in the AC;

Shanghai City, China

- Report to: Vice General Marketing Manager- ResponsibilityDeveloping the overseas market for YIli ice cream, including: Leading the sales team and the marketing and logistics teams to the sale and profit goals of the company; Overseas brand promotion and product development;  Formulating and implementing marketing policies; Agent developing; Team building and training;- Performance  Focused on Hong Kong market. The product was positioned from a low end product at the beginning to mid-range product at a price 10% higher than the average price of the local brand Apollo; the market share rose from 5% at the beginning to 19% and the account began to be in the black.  The Hong Kong practice was introduced to markets of Singapore, Malaysia, Macao, and Mongolia; the annual sales increase rate exceeded 100%.  Established and successfully implemented the policy that Yili ice cream was positioned higher than local brands. Determined different product policies based on different markets and positioned the brand based on the main product. Considering that Hong Kong consumers lacked confidence in the mainland brand, we took red bean products as the breakthrough with the slogan “More read beans, more milk”, making the product more attractive than the competing products thus repositioning it in Hong Kong. With the market positioning based on bean products, introduced the YILI FARM series to promote the brand with the concept of natural pastures and expanded the market share. Introduced CHOCLIZE series, expanded consumers of Yili ice cream among young and middle aged Hong Kong citizens with various tastes.

Qingdao, Shandong, China

Responsibilities：Raw materials inspection and process control.

Bachelor'S Degree, International Finance

Junior Of Colleage(Full Time), Food Sciences