- Executed outreach strategies for DLE, a marketing consultancy focused on membership outreach.- Tailored marketing programs such as infographics and account management for the main client of General Dynamics Mission Systems (GDMS), an aerospace and defense company.- Improved engagement of new, inactive, and active audiences who signed up for company events such as morning talks and cultural workshops, decreasing no-shows by 29% in Q3 and Q4 2021.- Contributed to a 34% increase in event registrations from May 2021 to November 2021.- Tracked and analyzed membership and social media engagement metrics on Instagram and Twitter by utilizing Google analytics, and identified trends and presented recommendations to management.- Conducted data and regression analysis and presented them to the members of the Advisory Board.- Collaborated with the Membership and Business Development Committee by following up on action items and conducting research on outreach, sponsorship opportunities, and future programming.- Developed content for the organization’s newsletter by holding 7 interviews and writing 7 articles.- Volunteered as a moderator for panel discussions and further developed public speaking skills.

• Worked alongside financial managers to learn about the company’s financial status and cost incurred when recruiting athletes.• Developed and learnt about various ways to calculate the cash flow of the company.• Planned recruiting timelines and schedules for the next season.• Trained young athletes on a daily basis for future competitions.