Kyle Erickson Email & Phone Number

Escondido, California, Us

San Diego, California, Us

Web Development: Created 2 websites completely in-house: www.CassidaUSA.com featuring in-depth product, brand and support information; and www.CassidaGlobal.com serving as a touch-point for all global offices of the company. Trade Show Management: Led creation of a new booth design and product merchandising strategy for NRF Big Show in New York. Created sales support collateral and displayed products. E-Commerce: Revamped all product copy for a more effective selling voice. Created Amazon A+ Content for top-selling products leading to an immediate increase in sales. Market Intelligence: Analyzed customs import data to find the potential prize of a move into retail shelves. Advised on market gap analysis to determine correct product development steps.Advertising: Transitioned to use of external photographers for improved quality and results.

Brand Development: Conceptualized and executed creation of the 3 Squares brand for startup company. Led visual identity and voice of brand including product design, packaging, web presence, instruction materials and retailer sales materials. Brand Awareness: Launched 2 crowd funding campaigns to introduce products to consumers– successfully funded at 1,000% and 500% above listed goals. Created social media presence and crafted each post for Facebook, Twitter and Instagram. Media Relations: Developed relationships with key media and bloggers to secure coverage including CNET, Gizmodo, Digital Trends, trade publications and top content-related blogs. Product Development: Hands-on development of each product. Created proprietary cooking functions for flagship product. Multiple product development trips to Asia for product sourcing and development meetings with contract manufacturers. Sales: Wrote and designed sales presentation materials for meetings with top retailers including Costco, Target, Kohl’s and Best Buy. Traveled to present to buying teams in person. Flagship product outsold the leading national brand at launch. Vast experience in online sales channels including Amazon, Wayfair, Walmart.com and more.

San Diego, California, Us

Branding: Successfully completed a comprehensive re-branding effort of established CPG brand with strong positive feedback from both retailers and consumers. Introduced “America’s Favorite Rice Cooker” tag line. Created retailer-specific packaging design to increase differentiation, retail customer satisfaction and shelf placements. Management: Led 8 direct reports including marketing and customer service teams with dotted line supervision of account management team. Instituted consumer experience improvements.Advertising: Negotiated annual trade advertising budget ranging from $60 to $100k. Negotiated key remnant buys with consumer media when available. Led strategy, design and copy writing of all advertisements. Copy Writing: Wrote and/or reviewed all company communications including packaging, instructional materials, sales materials, web copy, press releases and social media. Web: Revamped website design and increased focus on content– recipes specifically. Introduced Aroma Test Kitchen blog. Added recipe books and accessory parts as a focus for web sales which resulted in annual revenue increases of over 26X from previous website. Sales: Drove product channel mix and sales strategy including pricing approval. Created a new format of comparing products against competitors for retail buyers. Crafted and pitched sales presentations to top retailers including Walmart, Target, Costco, Bed Bath & Beyond, HSN, Amazon, Sam's Club, JC Penney, etc. Overall sales grew by approximately 64%.Trade Show: Took charge of annual trade show in Chicago. Collaborated with third party vendor to create new 1,800-sq. ft. booth design. Negotiated a cost reduction of 33% on labor. Led design of booth artwork, live demonstrations, sales materials and product merchandising strategy. Previous Titles: Marketing Associate 2007-2008; Marketing Coordinator 2008-2010

Carlsbad, Ca, Us

Developed DRTV media buying schedules on a weekly basis for a stable of clients.Evaluated buys for effectiveness based upon client's required goals.Negotiated rates and ad inventory with assigned broadcast and cable channels. Negotiated "make good" spots to ensure client's needs were met.

Bachelor'S Degree, Marketing

Minor, Industrial And Organizational Psychology