Kyle Erickson

Kyle Erickson Email and Phone Number

VP of Marketing at Totally Bamboo @ Totally Bamboo
Kyle Erickson's Location
San Diego, California, United States, United States
Kyle Erickson's Contact Details
About Kyle Erickson

Experienced Vice President of Marketing with proven success in new product launches, managing national brands, sales and product development. A strategic thinker and tactical leader passionate about driving innovation and consumer-driven product concepts.

Kyle Erickson's Current Company Details
Totally Bamboo

Totally Bamboo

View
VP of Marketing at Totally Bamboo
Kyle Erickson Work Experience Details
  • Totally Bamboo
    Vice President Marketing
    Totally Bamboo Jan 2018 - Present
    Escondido, California, Us
    View
  • Cassida Corporation
    Marketing Manager
    Cassida Corporation Jul 2017 - Jan 2018
    San Diego, California, Us
    Web Development: Created 2 websites completely in-house: www.CassidaUSA.com featuring in-depth product, brand and support information; and www.CassidaGlobal.com serving as a touch-point for all global offices of the company. Trade Show Management: Led creation of a new booth design and product merchandising strategy for NRF Big Show in New York. Created sales support collateral and displayed products. E-Commerce: Revamped all product copy for a more effective selling voice. Created Amazon A+ Content for top-selling products leading to an immediate increase in sales. Market Intelligence: Analyzed customs import data to find the potential prize of a move into retail shelves. Advised on market gap analysis to determine correct product development steps.Advertising: Transitioned to use of external photographers for improved quality and results.
    View
  • Sherwood Marketing Group
    Executive Vice President
    Sherwood Marketing Group May 2013 - Jul 2017
    Brand Development: Conceptualized and executed creation of the 3 Squares brand for startup company. Led visual identity and voice of brand including product design, packaging, web presence, instruction materials and retailer sales materials. Brand Awareness: Launched 2 crowd funding campaigns to introduce products to consumers– successfully funded at 1,000% and 500% above listed goals. Created social media presence and crafted each post for Facebook, Twitter and Instagram. Media Relations: Developed relationships with key media and bloggers to secure coverage including CNET, Gizmodo, Digital Trends, trade publications and top content-related blogs. Product Development: Hands-on development of each product. Created proprietary cooking functions for flagship product. Multiple product development trips to Asia for product sourcing and development meetings with contract manufacturers. Sales: Wrote and designed sales presentation materials for meetings with top retailers including Costco, Target, Kohl’s and Best Buy. Traveled to present to buying teams in person. Flagship product outsold the leading national brand at launch. Vast experience in online sales channels including Amazon, Wayfair, Walmart.com and more.
  • Aroma Housewares Co.
    Marketing Manager
    Aroma Housewares Co. Aug 2007 - May 2013
    San Diego, California, Us
    Branding: Successfully completed a comprehensive re-branding effort of established CPG brand with strong positive feedback from both retailers and consumers. Introduced “America’s Favorite Rice Cooker” tag line. Created retailer-specific packaging design to increase differentiation, retail customer satisfaction and shelf placements. Management: Led 8 direct reports including marketing and customer service teams with dotted line supervision of account management team. Instituted consumer experience improvements.Advertising: Negotiated annual trade advertising budget ranging from $60 to $100k. Negotiated key remnant buys with consumer media when available. Led strategy, design and copy writing of all advertisements. Copy Writing: Wrote and/or reviewed all company communications including packaging, instructional materials, sales materials, web copy, press releases and social media. Web: Revamped website design and increased focus on content– recipes specifically. Introduced Aroma Test Kitchen blog. Added recipe books and accessory parts as a focus for web sales which resulted in annual revenue increases of over 26X from previous website. Sales: Drove product channel mix and sales strategy including pricing approval. Created a new format of comparing products against competitors for retail buyers. Crafted and pitched sales presentations to top retailers including Walmart, Target, Costco, Bed Bath & Beyond, HSN, Amazon, Sam's Club, JC Penney, etc. Overall sales grew by approximately 64%.Trade Show: Took charge of annual trade show in Chicago. Collaborated with third party vendor to create new 1,800-sq. ft. booth design. Negotiated a cost reduction of 33% on labor. Led design of booth artwork, live demonstrations, sales materials and product merchandising strategy. Previous Titles: Marketing Associate 2007-2008; Marketing Coordinator 2008-2010
    View
  • Havas Edge
    Jr. Media Buyer
    Havas Edge 2006 - 2007
    Carlsbad, Ca, Us
    Developed DRTV media buying schedules on a weekly basis for a stable of clients.Evaluated buys for effectiveness based upon client's required goals.Negotiated rates and ad inventory with assigned broadcast and cable channels. Negotiated "make good" spots to ensure client's needs were met.
    View

Kyle Erickson Skills

Marketing Strategy Advertising Marketing Product Development Social Media Marketing Lead Generation Sales Social Media Marketing Communications Media Relations Management Integrated Marketing Media Buying Brand Development Brand Management Newsletters Competitive Analysis Online Marketing Copywriting Strategic Communications Market Research Marketing Management Brand Awareness Product Marketing Digital Marketing Trade Shows Consumer Packaged Goods Marketing B2b Marketing B2b Public Relations Marketing Research Strategic Sales Plans Technical Writing Corporate Sales Presentations Email Marketing Business Development E Commerce Sales Management Leadership Online Advertising Facebook Strategy Strategic Planning Amazon Marketing Services Sales Presentations Merchandising Product Design Trade Show Planning B2b Marketing Strategy Pricing Strategy

Kyle Erickson Education Details

  • San Diego State University
    San Diego State University
    Marketing
  • San Diego State University
    San Diego State University
    Industrial And Organizational Psychology

Frequently Asked Questions about Kyle Erickson

What company does Kyle Erickson work for?

Kyle Erickson works for Totally Bamboo

What is Kyle Erickson's role at the current company?

Kyle Erickson's current role is VP of Marketing at Totally Bamboo.

What is Kyle Erickson's email address?

Kyle Erickson's email address is ke****@****aco.com

What is Kyle Erickson's direct phone number?

Kyle Erickson's direct phone number is +185833*****

What schools did Kyle Erickson attend?

Kyle Erickson attended San Diego State University, San Diego State University.

What skills is Kyle Erickson known for?

Kyle Erickson has skills like Marketing Strategy, Advertising, Marketing, Product Development, Social Media Marketing, Lead Generation, Sales, Social Media, Marketing Communications, Media Relations, Management, Integrated Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.