Experiential Marketing Manager | Special Events Manager
Littleton, Co
Activate sponsorships and develop programming for beer releases and brand culture, resulting in millions of national online social interactions. Lead and managed events, from small promos to executing a concert with up to 6K attendees. Oversee all logistics regarding events, including permitting, planning, on-site logistics, and day of operations. Manage annual events budget and ensure remaining revenue is neutral. Organize and lead teams of employees at events and oversee all planning from a time management perspective. Supervise day-to-day activities of two direct staff. Provide guest safety by ensuring safety measures are in place for each event. Manage finances pertaining to sales of merchandise and beer during events. Partner with social media and branding teams to create content for events and programming.Managed brand events and consumer touches such as Comic-Con, Taste of Colorado, Grandoozy, The Music Fest (Steamboat), Jam Cruise, DU Hockey, Denver Broncos, Colorado Avalanche, Denver Nuggets, and GABF.Hosted 19 total music events at the brewery and led team with organization, costing, planning, and day-of execution.As a result of COVID-19, demonstrated creativity by thinking outside the box with event planning and execution.Successfully managed brewery’s summer music program including scheduling, contracts, and payment.Recognized for being a “Master Executor” of fixing issues on the fly at events.Leveraged strong contacts and relationships within the beer industry to promote business and brands.Created activations for and executed a seven-digit home market sponsorship budget, ensuring results matched the investment.
