Kyle Gibb Email and Phone Number

Lead the team responsible for managing the relationships with our CPG partners and pushing new business at our Topco retailer partners including Big Y, Coborn's, Hy-Vee, K-VA-T/Food City, Price Chopper and Tops. As a team, our primary goal was to drive CPG client satisfaction through ongoing Category Management consultation. We were also focused on communicating our customer centric value proposition to unlicensed manufactures in order to drive new business and meet/exceed our annual quota.

Responsible for driving new business by identifying new opportunities and signing partnerships with new CPGs across the U.S. at EYC retail partners including Ahold USA, Albertson’s/Safeway, Giant Eagle, and a select group of Topco affiliates. Also, responsible for managing and developing a small team of Sales Support members. • Upon moving into this new role, drove a 47% increase in licensing CPGs over three months following six months of no new business.• Work side by side with EYC Retail Vice Presidents to identify opportunities to implement processes that will drive efficiencies across the business and attract new CPG partners.• Develop sales strategy and supporting material to be utilized in the business development process.• Host open sessions to drive awareness of new customer centric analytic tools developed by EYC across the CPG community.

Managed the relationship with, and provided analytic consultative support to a book of 15 top tier CPGs with the intent of helping each CPG achieve their sales and category initiatives through the use of sales and customer data at Ahold USA. A few of the CPGs whom I worked with directly include Clorox, Kellogg, Kraft-Heinz, Unilever, and Nestle.• Two-time nominee for the company “Encouraging Your Contribution” award given to high performing employees for recognition of their excellent results achieved through going above and beyond by living the company values of Entrepreneurship, Integrity, and Collaboration• Drove 100% renewals by way of thought leadership, keen training ability, and robust knowledge of consumer analytics as recognized by clients.• Developed and managed the Symphony EYC customer insights internship program, of which was recognized by Ahold USA for producing a top-performing intern 2 years in a row.• Appointed to lead the roll-out of a new platform of analytic tools at AUSA, of which was recognized as being one of the companies most important initiatives of the year.• Led large scale collaboration projects with CPGs and AUSA including the development of Shopper Segmentations, measurement of Test & Control projects, and leveraging shopper insights for aisle reinventions all commonly presented to Ahold VPs.

Directly managed the collaborative relationship between 10 mid-tier CPGs at Ahold USA to drive positive sales and households results for both the client and the retailer through the use of ongoing training and analytic support. • Nominated for the company “Encouraging Your Contribution” award given to high performing employees for recognition of their excellent results by going above and beyond by living the company values of Entrepreneurship, Integrity, and Collaboration.• Developed and streamlined the process for incorporating CPGs into the Ahold Assortment process to ensure their item recommendations made it to the category review process each time – recognized as the best collaborative process by the CPGs and was eventually rolled out across multiple EYC partner retailers.• Appointed as the lead to work with the Symphony EYC Advanced Analytics team and the VP/Directors CPG Development in the role of project manager to ensure timely and compelling delivery of incremental analytic projects.

Directly managed the collaborative relationship with 5 mid-tier CPGs and Ahold USA to deliver results against current and emerging business issues. Also tasked with working to develop new, and streamline current processes to enhance Ahold USA standard business practices while also providing analytic support to EYC Directors CPG Development.• Recognized by CPG teams for providing top-notch analytic support and training regarding how to apply customer data methodologies and analytic approaches to solve business issues.• Synthesized new analytic approaches and designed multiple analytic templates for use by both Symphony EYC, CPG clients, and Ahold USA in order to boost speed to insights.• Developed a template for Category Business planning that cut a once 40 hour process down to less than 5 hours.

Effectively supported category managers and supplier partners by mining and presenting data analysis with a focus on category and market trends, retail sales, and shopper insights.• Developed a series of user friendly category management reporting tools and templates that enhanced general score carding and promotional effectiveness reporting.• Developed specific category strategies to maximize sales and gain share by benchmarking other retailer and global trends to uncover additional opportunities.• Created and maintained an off-shelf promotional database to analyze the off-shelf events – this tool provided the first look Rite Aid ever had of off-shelf promotional efficiency.

Worked at the Naval Inventory Control Point processing and analyzing supply chain reports with the objective of ensuring inventory accuracy while also defining and presenting resolutions of identified inaccuracies to senior level analysts.• Recipient of the corporate Spotlight Award in recognition of taking initiative, providing thought leadership, and driving client satisfaction – 1 of only 2 recipients.• Traveled to government contractor sites to perform inventory audits to guarantee record accuracy and implement inventory systems for newly acquired contracts while acting as team lead for assigned projects to ensure timely and accurate completion.

Troubleshoot and resolved any technical issues that occurred during daily account updatesMonitored the help desk resolving technical problems encountered by over 300 corporate employeesAided in the implementation of a new ticket software to ensure more timely and accurate resolution of all technical issues