• Directed the customer experience for three websites; direct to consumer, pro guide and dealer• Worked with channel leads and dealers to reduce channel conflict by aligning our online and offline strategies, putting the customer first• Responsible for forecasting and hitting revenue targets for consumer and pro channels• Responsible for forecasting and maintaining margin goals for consumer and pro channels• Developed, forecasted and executed sales promotions • Developed short & long term project road-map to improve customer experience • Improved the customer experience through insights from analytics, customer service, A/B testing and customer direct surveys• Project Manager for feature enhancements; • Launched Omni channel experience where customers can find product online or at a local store• Developed & managed web go to market process for on-time seasonal line flips - all websites• Developed the sales and marketing calendar to ensure alignment across departments

• Managed development and release of new e-commerce platform• Co-designed all UI revisions to website; landing pages, category pages, product pages, navigation, etc.• Responsible for short & long term project roadmap to improve customer experience• Implemented and maintained SEO procedures for website• Designed, Edited and Published Pro Guide Direct Monthly Email Newsletter• Managed product assortment & inventory control for website with over 30,000 SKUs• Worked closely with vendors to ensure good product representation and assortment on the site• Built and maintained relationships with over 50 vendors• Managed staff of 5 direct reports made up of customer service team, website product team & accounting team• Worked with Director of Marketing on promotions through various channels, e.g. email, website, Facebook• Created SOPs for vendor communication/operations, customer service interaction, shipping/receiving & more• Review, analyze and interpret financials to identify trends and adjust to fast-paced changing environment

Co-Owner and Operator• Provided accounting services in the following areas for multiple clients across various industries: General Ledger, Accounts Payable, Accounts Receivable, Payroll, Budgeting and Forecasting• Provided monthly financial reporting to clients with variance analysis • Provided recommendations for ways to make operations more efficient

• Responsible for management of all Front of House operations including Guest Services Staff, PBX Operators, Bellmen, Concierge, Reservationists & Spa in a fast paced environment – up to 30 direct reports during high travel season• Oversaw department P&L to ensure proper top and bottom line profitability.• Developed and implemented policies/procedures to improve operations between departments• Attend both B2C and B2B tradeshows• Built/maintained relationships with wholesalers and tour operators• Created/negotiated contracts with clients and advertising channels• Created and communicated regional, national & international marketing campaigns• Led, mentored and coached the Guest Services team

• Worked with data management applications in test environments• Customer Support