Kyle Helland Email & Phone Number

Oneida, Wi, Us

Dubuque, Iowa, United States

Appleton, Wisconsin, United States

• Grew sales in Sporting Goods by 22.6% from 2019 to 2023, accounting for over 70% the company’s overall growth during that period.• Led merchandise team during the opening of 15 new stores.• Directed the buying team (6-10 team members), exceeding strategic initiatives. • Monitored trends in customer buying habits, marketing conditions and competitor actions to adjust strategies and achieve sales.• Coordinated sales promotion activities and pricing of merchandise to maximize… Show more • Grew sales in Sporting Goods by 22.6% from 2019 to 2023, accounting for over 70% the company’s overall growth during that period.• Led merchandise team during the opening of 15 new stores.• Directed the buying team (6-10 team members), exceeding strategic initiatives. • Monitored trends in customer buying habits, marketing conditions and competitor actions to adjust strategies and achieve sales.• Coordinated sales promotion activities and pricing of merchandise to maximize sales.• Led mitigation of price increase threats and supplier negotiations.• Strategized and facilitated a correction action process for critical shortage purchasing issues.• Supported the implementation of company programs, procedures, methods and practices to promote Fleet Farm’s key messages.• Hired, trained and mentored buying team for high level of performance.• Established the agenda for lead buyer team meetings and regular one-on-ones with team members. Show less

• Grew sales in Seasonal by 26.3% from 2016 to 2019, more than 2X the company growth rate over that same period.• Led team of 5 buyers that continued to exceed financial performance YOY.• Trained, taught and developed team of merchants to mold future leaders of Fleet Farm.• Monitored industry trends and competition to ensure Fleet Farm remained a best in class retail destination.

• Developed and executed financial plans to ensure the company met or exceeded its financial goals.• Worked with buyers to create effective promotional plans and evaluated performance for key victories/learnings.• Led team of merchants that helped implement Big Bets Grocery Initiative.

Appleton, Wisconsin, United States

• Developed, designed and produced strategic buying plans for merchandise needs.• Maximized seasonal business by identifying trends and quickly reacting in season.• Led launch of new Bunker Hill private label paint program.• Maintained strong vendor relationship to build comprehensive assortments in order to achieve financial goals.

• Oversaw sell-thru and margin target KPIs to meet annual sales, profit and inventory targets.• Renegotiated vendor programs that led to increased profitability.• Introduced new products and merchandising techniques to improve the customers in store experience.

Green Bay, Wisconsin, United States

• Named Impact Merchant by Home World Business for the second time, in July 2009.• Managed sell-thru and margin target KPIs to ensure division achieved sales, profit and inventory goals.• Developed sales and marketing concepts to deliver recognizable values to achieve sales and gross margin plans.

• Named Impact Merchant by Home World Business, in July 2006. • Managed purchasing and distribution for a $58 million business.• Responsible for forecasting and executing plans to achieve financial goals.