Kyle Henning Email & Phone Number

Chicago, Il, Us

Levata is our new corporate identity, launching Jan 2024, formerly Barcodes Inc. Levata is a private-equity owned technology provider for solutions that enable mobility, automation, and visibility -- connecting & securing people, data, and assets to elevate your business. Levata is growing - with over 20 acquisitions in the last 5 years, we are over a half billion in revenue with 600+ global employees. Reporting to EVP of the People ID & Access Control business unit; currently leading new category expansion initiative and business unit product management.

Chicago, Il, Us

Reporting to CEO & President, led the marketing function of this private-equity owned company Plasco ID, $75MM and 125 employees. Through its multi-channel GTM Strategy, Plasco ID is the largest identification solutions provider worldwide; the industry-leading online retailer with its award-winning eCommerce sites, idwholesaler.com and idzone.com; and a leading indirect seller to dealers.PRIVATE EQUITY SUCCESSFUL SALECompleted successful private-equity turn of Plasco ID to Barcodes (now Levata), at end of 2019.ECOMMERCE AND AMAZON EMARKETPLACE GROWTHLed eCommerce teams and accelerated growth of Amazon eMarketplace channel through operational gains and proprietary product offering, nearly doubling the business in 3 years.

Eden Prairie, Mn, Us

Reporting to Senior Vice President (SVP) of Global Marketing, led Tennant’s global marketing results across three regions, 5 teams, and 30+ team members. Strategic marketing, demand generation, new product launch, sales enablement, marketing operations, and web & eCommerce.TRANSFORMATIONAL LEADERSHIPLed organizational change and design to build a strategic function. Realigned team roles, developed & acquired key skill sets, and implemented a best-in-class Sales & Marketing alignment process. Marketing revenue contribution increased from 5% to 25%.GO-TO-MARKET STRATEGYLed global market segmentation analysis with new market share insights. Reshaped enterprise’s strategic direction around go-to-market from a go-wider to a go-deeper.DEMAND GENERATION & MARKETING TECHNOLOGYBuilt new global capabilities in demand generation, implemented new CRM and Marketing Automation systems, grew and added team skillsets. +21% 5-Yr CAGR in lead revenue; +27% YoY in 2016. NEW PRODUCT LAUNCH SUCCESSRedesigned new product launch process for enhanced results. Developed new strategies around speed to market. Teams launched 100+ models in 5 years.DIGITAL AND E-COMMERCE GROWTHDeveloped business case for enhanced and new digital channels and a growth roadmap for enterprise securing increased investment in expanded team and technology platforms.

Minneapolis, Minnesota, Us

Reporting to Director of Marketing, led irrigation businesses for International markets from planning through execution including portfolio and product management, P&L management, dual brand management, indirect channel marketing, go-to-market strategies, and brand communications.LED BUSINESS GROWTH STRATEGIESAcquired European distribution business. Led business strategy & integration team. Rationalized portfolio, restructured organization, and delivered deadline to run complex business in ERP system.SALES MARKETING ALIGNMENT | Go-to-Market Strategy ImplementationBuilt global sales partnerships to implement new GTM strategies in underperforming markets. Called on, sold, and negotiated with distributors, contractors, and endusers from Cape Town to Vancouver to Kaula Lumpur.HIGH-IMPACT BUSINESS LEADERDeveloped working capital improvement plan for economic downturn. Led cross-functional efforts in inventory management. Reduced inventories by $3.4MM (-36%) in declining sales environment.Realigned Sprinkler Portfolio Strategy. Identified key margin improvement opportunities and developed new channel programming. New product mix improved overall business GM% by 1.5%.ACCELERATED NEW PRODUCT GROWTHAccelerated new product revenue. Identified key new products and partners for accelerated launches. Led Strategic Portfolio Analysis for two brands & eight product categories. Identified gaps and key trends for Multi-Generation Product Roadmaps. Secured increased NPD funding of 85%.NEW INSIGHTS FOR DATA-CENTRIC STRATEGIESImproved Business Analytics. Developed methodologies and resourcing to generate needed business insights. Delivered quantified market size, segments, and share for first time in business history.

Minneapolis, Minnesota, Us

Rejuvenated and repositioned Lawn-Boy brand for new channel and brand growth strategies through product management, brand strategy, brand positioning, channel marketing, demand generation, and brand advertising and communications.KEY STRATEGIC ACCOUNT WINS AND GROWTHSold new line into key retail account, secured 67% sales increase, and garnered Consumer Reports product ranking: #1 push & #1 & #2 self- propel mower under $500.RESULTS-ORIENTED CONSUMER RETAIL ADVERTISINGManaged Home Depot walk-behind mower business. Directed 2006 brand communications campaign utilizing Jack Nicklaus as brand spokesperson (Print, DRTV, PR, collateral). Grew retail sales by 37%.PRODUCT MANAGEMENT AND DEVELOPMENTLed design and consumer research projects to reposition brand. Identified key trends and underserved segments. Championed multi-million dollar project approval.Led product development team to launch new 2004 mower lineup. Created brand transition strategy and resourcefully used existing tooling. Dealer sales increased by over 20% while saving $1.2MM in credits.

St Paul, Mn, Us

Reporting to Director of Marketing, led the brand re-launch efforts for this consumer retail business through positioning, channel marketing, multi-million dollar brand communications, product launch, product management.BRAND MANAGEMENT GROWTHTurned around Scotchgard B2C retail product line from –9% 5-year CAGR to +12% annual sales growthFIELD SALES TERRITORYTerritory sales representative for 9 months growing sales to DIY Hardware stores by over 30%.

Muscatine, Ia, Us

LEAN PROCESS IMPROVEMENTSupervised production assembly line department and implemented lean manufacturing process improvements projects in both full-time and co-op engineering student assignments.

Master Of Business Administration (Mba)

B.S., Manufacturing Systems Engineering