O Leading multi platform analytics projects.o SME on various mobile and web related tracking technologies and platforms.

o Leading multi-platform analytics implementation projects from early planning and design to execution o Supporting and Mentoring BI consultants, analytics consultants and engineerso Supporting and designing marketing and analytics architecture for clients. o Implementations for platforms like Braze, Branch, mParticle, segment, amplitude, etc.

o Mobile and Web analytics implementations and strategy for clients in retail eComm and QSR.o Building tracking requirement specifications for CDPs (segment, mparticle, amplitude), Google Analytics App+Web (GA4) and other 3rd party implementations.o Building and maintaining marketing data pipelines for GMP and media platforms using BQ, CloudFunctions (python), 3rd party APIs (Facebook, Braze, Google etc.) and pubsub/scheduled queries. o Building and testing first party audience segments in ad platforms using CRM data via Python, SQL and 3rd party APIs.o Implemented GTM Server-side containers for GA4 and server environments for Facebook Conversions API (FB CAPI) and other marketing vendors.

o Implemented web and mobile analytics solutions in Google Tag Manager, Tealium, Google Analytics and Firebase.o Derived insights from web, app, marketing and loyalty/POS data sets and distilled and presented large amounts of data to clients and marketing teams in a clean and concise manner. o Supported marketing teams by building custom web and app audiences/segments and interactive dashboards using BigQuery (SQL), data studio (looker studio) and other tools.o Versed in many marketing tools and technologies in the Google marketing platform.o Leveraged Google APIs to build useful tools for reporting and analytics operations.o Writing custom javascript code for tracking SPAs, iframes, accessibility users, etc.

o Performed web analytics implementations in Google Tag Manager and Google Analytics.o Gathered audience insights and built customer personas from variety of secondary research and social listening tools such as IBIS, Talkwalker, Comscore and vividata.o Created marketing dashboards from a variety of data sources. o Utilized a suite of Google apps script tools for social media data analysis and audits. o Built scripts and tools in JavaScript using various APIs across the google stack to automate processes and serve internal teams.o Wrote a Youtube social monitoring script that automatically emails client when new content is published mentioning their brand. This enabled early flagging of content that could harm brand reputation. o Wrote a notification script for a client using the Google My Business API to pull in reviews from 100+ unit locations whenever a review is published and shared in a data studio dashboard. Incorporated sentiment analysis and classification to allow for deeper analysis for clients teams and supporting their timely responses.

**Now Coolaid Studioso Worked with mid-sized low-rise real estate developers across Ontario.o Personally managed all Google, Bing, Facebook and Instagram campaigns for multiple clients in the low-rise residential real estate industry. Managing $100k+ in monthly ad dollars across 8 clients. o Built digital acquisition campaigns for clients in the real estate sector with a focus on generating highly qualified leads. o Setup automated bidding strategies for search campaigns and maintained a handful of google ad scripts for reporting and campaign optimizations. o Setup Google Tag Manager and Google Analytics for campaign reporting and maintained tracking codeso Revamped all client reporting and automated reports in Data Studio and Swydo reducing weekly reporting time.

o SEM and Paid social media management. o Supported marketing initiatives for clients in real estate and hospitality industry.