Partnering with owners & leadership teams to bring clarity to their go-to-market problems, conviction regarding the right opportunities for sustainable growth, and the courage to pursue them with a fractional CMO by their side.A Fractional CMO might be a good fit if you're: 😴 Tired of leading marketing 🔢 Need clarity on what’s driving results 📈 Want predictable pipeline & revenue 🕺 Looking to build into existing teams 🤑 Desire a GTM leader, but can't afford itServices Offered 💪🏼 ✔️ Revenue Modeling ✔️ Forecasting ✔️ Go-to-Market ✔️ Digital Funnel Optimization ✔️ Demand Generation ✔️ Markets & Segmentation ✔️ Value Propositions & Offerings ✔️ Customer Success & Impact Alignment ✔️ Sales EnablementEngagement Options 🙌🏻 1️⃣ Impact Day Session: - 8 hr session to clarify & collaborate 2️⃣ Ongoing Advisory: - 8 hrs per month to coach teams 3️⃣ Fractional Engagement: - 10 hrs per week to build & executeIf you are feeling stuck & unsure of the next steps are - let's talk!https://bit.ly/Kyle-Calendar

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Directly accountable for end-to-end revenue & lead the organization in the areas of:Vision & Executive Leadership - co-led company through significant leadership & organization re-alignment - delivered strategic positioning, updated GTM motion plan, & roadmap vision - sole revenue owner with data-driven KPIs & strict ROI targets - stakeholder for quarterly owner presentations & investor decks - operationalize revenue efficiencyMarketing - SEO/SEM, lead gen, demand gen, automation, content, customer journey mapping - produced over $25M in pipeline opportunities - repeatedly produced 4x-6x LTV:CAC ratiosPLG motion (sales) - self-service acquisition, monetization, & activation - full-funnel visibility & accountability - pinpointed high-leverage conversion opportunities - built fully automated sales funnel that closes over 30% - consistently delivered 25%-40% new booking ARR each yearCustomer Success - adoption, retention, upsell/cross-sell - created scaled-success department - behavior-based communication triggers producing 10%-20% upsell repeatedlyRevenue, Pipeline, & Unit Economics modeling - monetization, pricing, bundling - GTM modeling for < $1000 ACV - Minimize CAC payback window - Maximize LTV - ICP segmentation & targeting

Led a digital transformation of our B2B (B2Church) business that provided the company to dramatically scale revenue while remaining flexible with expenses pre & post-COVID & subsequent iOS 14 changes. Completing the transition from a media company to a multiple business SaaS platform.Results- 25% ARR CAGR over 4-year period (’19-’22)- 60% EBITDA CAGR over 5-year period (’18-’22)- 6% Average Price CAGR over 5-year period- 7.5x ROAS while scaling 4x marketing spend HighlightsPartnered with Google to participate in their Growth Accelerator Incubator program. Resulted in 2x customer acquisition below our target CPA, maintained 2x return on ad spend, while being able to increase volume with 3x ad spend.Developed, produced, & accomplished a complete strategic business model overhaul for a newly acquired company. Currently act as Product Owner of the acquired business division.Formed internal marketing agency to support 3 B2B & 1 B2C business divisions through external hiring & promotions, migrating to a new project management system, & adopting a more collaborative MarTech stack.Newly appointed as the Product Owner for the largest business division to jump start a key strategic cross-divisional project, led 3rd party content contracts, & other critical business projects.As a member of the senior leadership executive team, provided strategic recommendations for product updates, pricing changes, customer personas, and future initiatives through data analysis of internal, external, and survey information.Led organization shift away to Customer Success through a 3-year change management cadence of mindset, education, & supported tool development. Team engagement remains very high, extremely efficient, & aligned with company KPIs.

Key Responsibilities: marketing & customer success leadership, GTM strategy, financial forecasting, digital communications, traffic & communication channel management, audience growth, demand generation, acquisition & customer lifecycle. SaaS model performance metrics & company alignment.Developed a B2B marketing technology stack that consisted of organically fueled multi-channel demand generation, owning the migration of email service providers, building out an automated marketing strategy, creating of an inside sales pipeline, led acquisition model transition from freemium to free trial, and paid traffic optimization. Delivered +30% top-line sales, 35,000 annual leads, 2x new customer acquisition, +15% average price, & +8% retention pre-COVID.Increased confidence & trust in digital marketing strategy by improving C-suite & executive team visibility to marketing attribution & channel optimization. Allowed for 165% increase in paid marketing budget that produced 2.8x return on ad spend and set the stage for a dramatically scaled growth in advertising spend & performance marketing during 2020-2021.Spearheaded SEO overhaul ranging from technical to content marketing. Identified targeted keywords to emphasize in meta data copy & developed content calendars for blog, YouTube, and lead generation landing pages to improve overall rankings. Realized +70% improvement in organic traffic that converted better than average.Generated innovative promotional ideas & integrated marketing campaign launches that produced over $1.2M (+60%) of top-line revenue to monetize customer LTV to cashflow growth opportunities.

Key Responsibilities - Strategic Partnerships, Data Analysis & Performance Financial Reporting, Customer Success & Revenue, Executive Team Leadership.Developed an internal data analysis & insights reporting structure that gave visibility to key membership KPI metrics (retention, churn, average price, cost per acquisition, demand generation, funnel performance,) as well as financial forecasting on a rolling 12 month basis. Led discussions around performance & strategies for improvement across all areas. Helped transition focus towards a SaaS-model.Created an industry changing third-party membership royalty structure for the new Igniter Media platform that allowed the company to maintain previous profitability levels. Negotiated & closed 12 third-party producers that expanded the platform's media library by 60% while maintaining licensing expense.Successfully completed Google Analytics, Google Ads, Facebook Ads, SEO, SEM, & other digital marketing education/certifications to lead an organizational shift towards a data-driven approach to managing & growing the new platform.Introduced Customer Success to company & developed a multi-year change management transition away from Customer Service focus to improve member relationships & KPIs. Developed incentive compensation aligned with company KPIs to improve vertical alignment for Customer Success & Inside Sales team.

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Men's & Kid's Footwear ($240M)Merged and lead integration of two separate business units in November 2015. Managed Nike, Converse, Adidas, Skechers, Dockers, Nunn Bush, Florsheim and private label growth initiatives with 30 resources and 8 direct reports. Facilitated and developed 5-year strategic growth plan for Men’s Footwear leveraging market intelligence, private label capabilities & collaborative partnerships resulting in +5% sales growth & 200bp of profit improvement in the first season after a multi-million dollar CIP to enhance the shopping environmentSpearheaded a turnaround strategy for Kid’s Footwear focusing on establishing core businesses, value opportunities and partnering with Nike to manage product life cycles resulting in 300bp improved sales trend & +12% LY gross profit dollarsActively created development plans for 8 associates and gained experience in HR strategy through promotions, job eliminations and performance improvement plan processesImplemented disciplined buying approach by structuring processes & deliverables around milestone meetings to improve our strategic planning, deadline and execution accuracy and collaboration between senior leadership, buying, planning, allocation, sourcing, product development, design, supply chain, marketing, store environment and digital platformUtilized competitive advantage of internal product development, design and sourcing to create key item programs that provided $1.5M in cost savings by consolidating to a direct-to-factory supplier base and cost engineering while still adding value to the product to enhance the customer experience

Men's Underwear, Socks and Sleepwear ($300M)Managed the second largest volume business with brands like Stafford, Hanes, Goldtoe, Gildan, Fruit of the Loom, Jockey, Nike, Adidas, Dockers and Van Heusen with 10 resources and 5 direct reports.Partnered with major marketplace brands Hanes, Nike and Goldtoe to create unique product positioning in the mid-tier space that fulfilled customer demands for performance, technology, fashion, value and added a +15% sales increase and 40bp market share increase in SocksRaised $2.5M in support for capital improvements that provided an enhanced shopping experience and added 2,156 fixtures, 2,100 graphic overlays, 3,300 brand boxes and 28,000 product education signsDeveloped strong brand partnerships that allowed the re-negotiation of longstanding margin agreements with all major brands and collected $5.7M in 2015 margin support, +207% LLY and more than 4x the total supplier capital provided in 2013Coached and trained 4 direct reports to promotion, developed curriculum and taught training classes and mentored 4 semesters of intern/trainee projectsLed and transitioned sourcing model for Stafford underwear to the utilization of 3PL domestic warehousing and western hemisphere sourcing that resulting in reducing the order-to-store lead-time from 5 months to 6 weeks and thereby mitigating riskSpearheaded best-in-class buying process during Oracle AP/IP integration and Enterprise Buying pilot resulting in highest system utilization and disseminated best practices

Men's Accessories and Gifts ($210M)Managed 16 independent business categories across both private & national brands like Stafford, Dockers, Levi's and Columbia during Ron Johnson's transformation strategy with 7 resources and 3 direct reports.

Men's Dress Shirts & Neckwear ($250M) | Men's Accessories & Gifts ($225M)Managed all P&L metrics down to brand/category level that included seasonal forecasting, vendor margin agreements, receipt timing and markdown optimization.Developed sophisticated MS Excel financial modeling tool. Company was utilizing time-consuming manual processes for forecasting sales for 4 business units & 42 sub-units. Successfully designed and tested fully-integrated MS Excel modeling tool with historical curves, receipt & markdown inputs and known disruptors. Improved forecasting accuracy & efficiency.

Men's Traditional Collections (American Living/Ralph Lauren, Izod, Joe by Joseph Abboud, Island Shores)

Tabletop - Dinnerwear

Men's & Women's Footwear, Women's Sportswear, Men's Premium Denim