I've spent my nearly 20 year career studying the psychology of gambling and what makes a VIP tick. After years on the gaming floor as a VIP Host, and then as a Player Development Manager, I've cultivated extensive knowledge on why people choose to identify as a gambler, why they like what that says about themselves, and why that's absolutely integral to the player experience.I've spent the last 5 years helping to lead an online start up casino development team from 5 people to 100+, generating billions of dollars in revenue. The iGaming world is an entirely different beast, but the same principle will always apply when it comes to players: put them first, and they will never stop repaying you.