Kyle Keller Email & Phone Number

Mclean, Va, Us

Lead analytics and strategy for digital product and platform teams, monitoring usage from 15M+ daily active COF Card customers accessing authenticated experiences. Direct scope includes oversight of Data Analytics and Business Analytics associates (15-20 total), with respective goals of aggregating and collecting relevant customer data, constructing analysis, and ensuring go-to market business strategies in prioritized releases with product and tech partners

Mclean, Va, Us

Delivered horizontal reporting and strategy for $500M+ COF Card digital marketing budget aimed at customer demand and new account originations across digital channels.

Washington, Dc, Us

Led analytics support and strategy across all verticals of Vox Media – Product, Sales, Editorial, and Corporate. Delivered executive level initiatives across all departments to use data in helping optimize and define business goals, as well as understanding projections for growth.

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

Provide data analysis to inform content decisions and strategy around new Vox Media property vox.com (launched April 2014), helping grow the site to over 10M monthly UVs in less than 5 months.

New York, Ny, Us

Answered key business questions around optimization of resources and revenue across all Dow Jones digital properties (e.g. Wall Street Journal, Barrons, MarketWatch). Led cross department discovery and knowledge share of available data sources for key aggregations. Reason for leaving: asked to re-locate permanently to NYC offices after change in senior leadership.

Washington, Dc, Us

- Served as lead digital research analyst during strategy and rollout of digital subscription model- Manage a team of four in charge of the Omniture implementation and reporting across the Washington Post's digital properties. - Responsible for the testing and optimization of washingtonpost.com using primarily Adobe Test and Target, as well as tests developed in-house.Highlights of time as manager of analytics team:- Provided analytics support during Election Day 2012 coverage- Implementation of traffic-related tracking for paywall metering system- Upgrade from Site Catalyst v14 to v15 with support for 250+ active end-user accounts and 100+ automated reports

Washington, Dc, Us

Lead analyst for advanced segmentations of site traffic and user behavior during strategy and rollout of digital subscription model. Provided analysis around both visitor and visit behavior of users throughout the months to help analyze loyalty patterns, ad revenue, and take-rate assumptions. Helped provide recommendations to various news desks at the Post around trying to attract, maintain, and curate their loyal audiences. Advised on technical architecture of new data warehouse in Hadoop, as Vertica environment exceeded capabilities available.

Reston, Va, Us

Served as Account Manager for all comScore telecomm accounts subscribing to flagship syndicated product Media Metrix. Worked to develop relationships with clients to help formulate and strengthen their analyses around comScore metrics reported, as well as to discover opportunities for future business. Served as main support lead for all client requests including all internal and external trainings of tool. Participated and helped lead sales pitches to telecomm and government clients using industry knowledge to formulate pitch, including drafting SOWs and responding to RFPs in contract development process. Met and exceeded annual sales quotas during the year employed. Team liaison in company-wide product management meetings for product.

Responsible for implementation and analysis of Omniture Site Catalyst across the www.army.mil site, including new microsites as deployed. Developed and produced weekly, monthly, and annual analysis reports on data reported in Omniture on successes / failures of site’s content. Included numbers in analysis to validate recommendations, and worked closely with technical and content teams to implement updates. Helped lead campaigns around marketing of deployed microsites across Army social media outlets, and provided organic SEO tactics and keyword analysis for content. Provided other reports on topics around web metrics, e-newsletter campaigns, and internal/external search use, among others. Served as lead Army representative at conferences around web analytics and marketing strategies, and as direct liason to Adobe for all metrics services.

Oversaw technical direction of Forum One Communications intranet/extranet product, ProjectSpaces, as well as the primary lead for all sales and support requests, including e-commerce aspects of tool. Integrated customer database with Salesforce for tracking leads and optimizing conversions. Increased sales by over 100% in first year as Product Manager.

Arlington, Virginia, Us

Responsible for managing Forum One Communications web development projects by providing business strategy, online communications, user experience and technology expertise to identify client needs. Daily tasks ranged from project management, proposal development, strategic advice and planning, and code development, all within repeated interactions with clients. Lead staff member for metrics and mobile strategy projects within Forum One Communications.

Arlington, Virginia, Us