Kyle Lapine, Mba

Kyle Lapine, Mba Email and Phone Number

Senior Brand Strategist at SuperOrdinary | eCommerce Brand Manager | Amazon PPC Analyst @ SuperOrdinary
Kyle Lapine, Mba's Location
Detroit Metropolitan Area, United States, United States
Kyle Lapine, Mba's Contact Details

Kyle Lapine, Mba work email

Kyle Lapine, Mba personal email

n/a
About Kyle Lapine, Mba

“Start where you are, use what you have, do what you can” -Arthur AsheWorking every day to progress in the world of Marketing, Advertising, and e-Commerce.In March 2024, I started a new chapter of my career as Senior Strategist with SuperOrdinary, an Amazon seller specializing in the beauty industry. My role with SuperOrdinary involves overseeing partnerships with our brands and building eCommerce strategies to increase their Amazon revenue streams.Prior to working with SuperOrdinary, my experience included helping Amazon sellers and vendors reach their goals as Marketplace Strategy Manager with Blue Wheel. My role with Blue Wheel covers a wide variety of responsibilities, but I’ve found that Client Relations, PPC Advertising, and Long-Term Strategy are where I find my most enjoyment. There are so many small steps and details that go into creating a successful Amazon selling strategy, and the competitor in me loves seeing our hard work pay off for clients.Prior to my time with Blue Wheel and Retail Bloom, I developed a Digital Marketing background through several years of client-agency experience. During my undergrad years at Saginaw Valley State University, I served as president of the school's club baseball team, and was named the Club Sport Athlete of the Year during my Senior year. I stayed involved on campus in a variety of different ways, and was selected to join two programs of distinction in SVSU's College of Business: The Vitito Global Leadership Institute and Cardinal Business Edge. I was also a member of SVSU's student alumni organization, Forever Red.I graduated from SVSU in the Spring of 2017 with my degree in Marketing and Communication, and I'm now a proud Alum. (Go Cardinals.)In 2019, I decided to go back to school to purse my MBA degree at Oakland University. I completed my coursework part-time with evening courses, and completed my Masters degree in May 2023. Always seeking new challenges/opportunities and looking forward to seeing what’s next.

Kyle Lapine, Mba's Current Company Details
SuperOrdinary

Superordinary

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Senior Brand Strategist at SuperOrdinary | eCommerce Brand Manager | Amazon PPC Analyst
Kyle Lapine, Mba Work Experience Details
  • Superordinary
    Senior Brand Strategist
    Superordinary Mar 2024 - Present
    Shanghai | New York City | Los Angeles, Us
  • Blue Wheel
    Marketplace Strategy Manager
    Blue Wheel May 2023 - Mar 2024
    Birmingham, Michigan, Us
  • Retail Bloom (Merged With Blue Wheel)
    Client Services Manager
    Retail Bloom (Merged With Blue Wheel) Jan 2023 - Mar 2024
    Rochester Hills, Michigan, Us
  • Retail Bloom (Merged With Blue Wheel)
    Team Lead, Client Services
    Retail Bloom (Merged With Blue Wheel) Jan 2021 - Feb 2023
    Rochester Hills, Michigan, Us
    Originally launched in 2015, Retail Bloom is a third-party Marketplace Service Provider that provides all-inclusive services to brands, retailers and distributors to drive sales on e-commerce marketplaces like Amazon, Walmart and eBay.​•Working with 20+ clients from multiple industries to improve their overall Amazon/eCommerce business •Managing a team of three Account Analysts in addition to several freelance writers and content creators•Building and maintaining strong, long-lasting customer relationships and becoming a trusted advisor•Reporting and analyzing all facets of business, including advertising, sales, brand protection, and forecasting•Creating and optimizing Amazon PPC ad campaigns for clients to drive traffic and increase revenue
  • Retail Bloom (Merged With Blue Wheel)
    Account Strategist
    Retail Bloom (Merged With Blue Wheel) Jan 2020 - Jan 2021
    Rochester Hills, Michigan, Us
  • Retail Bloom (Merged With Blue Wheel)
    Account Coordinator
    Retail Bloom (Merged With Blue Wheel) Jan 2019 - Jan 2020
    Rochester Hills, Michigan, Us
  • Tmv Group
    Account Manager
    Tmv Group Jun 2018 - Dec 2018
    Milford, Michigan, Us
    • Oversaw the monthly planning and execution of client social media accounts, including the allocation of monthly promotional budgets totaling over $5,000• Provided monthly social media metrics reports for all accounts, analyzing performance and providing recommendations for future months• Managed the relationships between client and agency in order to ensure overall account satisfaction and execution of projects• Supervised and updated the agency project tracker daily, confirming all projects are on schedule and all deadlines are being met• Collaborated with the agency’s Creative team in order to relay client requests, manage deadlines, and provide creative direction
  • Asset Preservation Capital, Ltd
    Marketing Coordinator
    Asset Preservation Capital, Ltd Jul 2017 - Jun 2018
    Troy, Michigan, Us
    • Oversaw the execution of monthly financial planning seminars in order to educate the public and expand client base• Promoted to the role of Marketing Director three months after starting work as Marketing Coordinator• Implemented a fully-operating social media platform for the company (Twitter, Facebook, LinkedIn, YouTube)• Completed the task of updating our company website in order to uphold the strong brand of the organization• Expanded and improved the overall brand of the organization through the purchase of marketing materials and updated company processes
  • Aramark
    Marketing Assistant
    Aramark Apr 2016 - May 2017
    Philadelphia, Pennsylvania, Us
    •Operated the SVSU Dining Services social media pages, which have well over 1,000 followers (Twitter, Facebook, and Instagram)•Maintained a consistently Top-10 ranked Aramark Social Media Account, which is compared to 80 accounts on a daily-basis•Currently run the #1 ranked Aramark social media account in the Central Region•Assisted with the marketing/advertising efforts for 8 different restaurants on the campus of Saginaw Valley State University, which is home to roughly 10,000 students•Contribute to the selling of meal plans to students on campus by educating parents about the benefits of buying a meal plan
  • Detroit Tigers
    Guest Service Representative
    Detroit Tigers Mar 2016 - Aug 2016
    Detroit, Michigan, Us
    •Contributed to the game day operations of the Detroit Tigers as a member of the Comerica Park Event Staff, delivering a positive experience to nearly 2.5 million fans during the 2016 season.•Bridged the gap between fans and the Detroit Tigers organization by accommodating guest concerns in a direct manner
  • Saginaw Valley State University
    Student Research Assistant
    Saginaw Valley State University Sep 2015 - Apr 2016
    Saginaw, Mi, Us
    •Partnered with the Dean of SVSU’s College of Business & Management, Dr. Rama Yelkur, in order to research the components that affect the likeability of Super Bowl advertisements•Composed a video that demonstrates the evolution of Super Bowl advertisements throughout the first 50 years of the event, viewable at https://www.youtube.com/watch?v=zgdrxhHe_9s
  • Svsu Cardinal Solutions
    Marketing Intern
    Svsu Cardinal Solutions Aug 2015 - Dec 2015
    •Worked extensively to improve the marketing strategies for AHB Tooling and Machinery and Resonators Drumline•Performed market research in order to better understand the industries of the two involved companies•Collaborated with 8 students from 4 different majors in order to produce a quality product for clients
  • Mackinac State Historic Parks
    Park Operations Seasonal Employee
    Mackinac State Historic Parks May 2015 - Aug 2015
    •Oversaw the day-to-day operations of the Mackinac Island Airport, an airport that can see as many as 50-100 airplanes worth of traffic on a daily basis•Maintained the airport grounds and facilities in order to uphold a pristine and professional atmosphere•Treated upwards of 100 guests per day in a welcoming fashion in order to continue MSHP’s tradition of a “Visitor First” mentality•Received a “That – A – Way” Award for exceptional work ethic and professionalism as part of Mackinac State Historic Parks’ Employee Recognition Program

Kyle Lapine, Mba Skills

Teamwork Social Media Time Management Microsoft Office Customer Service Public Speaking Communication Microsoft Excel Organization Skills Client Services Website Updating Account Management Social Media Marketing Coaching Team Building Amazon Marketing Services Amazon Seller Central Asana Client Relations Key Client Relationships Marketing Campaigns

Kyle Lapine, Mba Education Details

  • Saginaw Valley State University
    Saginaw Valley State University
    Marketing
  • Oakland University
    Oakland University
    Marketing
  • Troy Athens High School
    Troy Athens High School

Frequently Asked Questions about Kyle Lapine, Mba

What company does Kyle Lapine, Mba work for?

Kyle Lapine, Mba works for Superordinary

What is Kyle Lapine, Mba's role at the current company?

Kyle Lapine, Mba's current role is Senior Brand Strategist at SuperOrdinary | eCommerce Brand Manager | Amazon PPC Analyst.

What is Kyle Lapine, Mba's email address?

Kyle Lapine, Mba's email address is ky****@****ers.com

What schools did Kyle Lapine, Mba attend?

Kyle Lapine, Mba attended Saginaw Valley State University, Oakland University, Troy Athens High School.

What skills is Kyle Lapine, Mba known for?

Kyle Lapine, Mba has skills like Teamwork, Social Media, Time Management, Microsoft Office, Customer Service, Public Speaking, Communication, Microsoft Excel, Organization Skills, Client Services, Website Updating, Account Management.

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