• Execute daily hubspot & marketing email operations exceeding over 500,000 unique email recipients per month. requiring HTML coding, copy editing, and knowledge of Mass Email best practices.• Collaborate with the sales team to craft versions of email messaging built to optimize conversion and engagement across numerous segments of clients promoting current product offerings for the legal industry.• Understand the communication lifecycle of the business by maintaining a calendar… Show more • Execute daily hubspot & marketing email operations exceeding over 500,000 unique email recipients per month. requiring HTML coding, copy editing, and knowledge of Mass Email best practices.• Collaborate with the sales team to craft versions of email messaging built to optimize conversion and engagement across numerous segments of clients promoting current product offerings for the legal industry.• Understand the communication lifecycle of the business by maintaining a calendar of marketing communications for reference across the organization.• Leverage analytics to set measurable KPI’s, inform strategic decision-making, and monitor campaign performance with an eye towards improvement, client engagement, and ROI.• Build surveys to better understand the legal market, gauge the satisfaction of current clients, and identify the marketing needs of lawyers and law firms to develop new revenue streams.• Pilot new multimedia product lines – like podcasts and webinars – with the Production Manager & Marketing Strategist.• Maintain software integrations with marketing platforms to ensure efficiency and data integrity. Show less

Management of Firm's B2B LinkedIn Ads campaigns, including Network Outreach, Content Management, and overall campaign development.A/B Testing and execution of Mailchimp Email Campaigns as well as monitoring engagement metrics and responding to subscribers' requests, questions, and comments for monthly newsletter.Reviewing, editing, and updating firm blog posts, social media (LinkedIn, Facebook, Twitter), Press Releases, and related written materials for publication &… Show more Management of Firm's B2B LinkedIn Ads campaigns, including Network Outreach, Content Management, and overall campaign development.A/B Testing and execution of Mailchimp Email Campaigns as well as monitoring engagement metrics and responding to subscribers' requests, questions, and comments for monthly newsletter.Reviewing, editing, and updating firm blog posts, social media (LinkedIn, Facebook, Twitter), Press Releases, and related written materials for publication & release.Management of Firm's LI events, including Webinars and post Webinar follow-up & outreach, as well as assisting with select in-person events.Management of CRM Database & Metadata. Uploading and tagging of new contacts for follow-up lead campaigns.Suggesting new blog topics that will promote organic traffic to the home website and increase traffic.Creation & Designing of new Marketing Collateral & Creative Assets for new client on-boarding.Assist, manage, and oversee a variety of short and long-term marketing projects, which includes responding to attorney requests for a variety of firm initiatives, at the direction of the Chief Marketing Officer. Show less

Assist in the development and implementation of the company’s brand strategy through branding, blogging, social media, trade show execution of deliverables, etc.Plan and execute marketing efforts for conference and trade shows, ensuring that people, items, booth, etc. are where they need to be, in addition to coordinated marketing campaigns to support those shows.Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing… Show more Assist in the development and implementation of the company’s brand strategy through branding, blogging, social media, trade show execution of deliverables, etc.Plan and execute marketing efforts for conference and trade shows, ensuring that people, items, booth, etc. are where they need to be, in addition to coordinated marketing campaigns to support those shows.Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.Identify new marketing channels.Ensure that all partner product channels are kept up-to-date (BB, Moodle, Canvas, D2L, etc)Provide market research, forecasts, competitive analyses, campaign results, and consumer trends.Respond to AE, client, and/or partner needs for collateral/content support and other assets. Ensure that assets are cataloged, available in multiple locations, up-to-date, and easily accessible.Monitor community LMS boards for opportunities.Engage in social media conversations via tweets, posts, and other methods to increase awareness and exposure. Show less

Working within the Promotions Department of Salem Media Group's 104.7 The Fish FM radio, to organize, market, & execute successful promotional events for charitable causes. Primary responsibilities include the assisting of the Promotions Department with the execution of remote FM broadcasting, assisting with production & setup of promotional events, interacting with listeners, managing prize giveaways & donations, administering & updating the official Facebook fan "like" page, with over… Show more Working within the Promotions Department of Salem Media Group's 104.7 The Fish FM radio, to organize, market, & execute successful promotional events for charitable causes. Primary responsibilities include the assisting of the Promotions Department with the execution of remote FM broadcasting, assisting with production & setup of promotional events, interacting with listeners, managing prize giveaways & donations, administering & updating the official Facebook fan "like" page, with over 250,000 supporters, as well as being the general marketing face of 104.7. Show less

Working directly in the Licensing & Sync department of Primary Wave.Responsibilities include: Curating tailored playlists to be pitched to Major Network Television sync opportunities (ABC, MTV, etc), Major Ad Searches (commercials), Movie Trailers, In-Movie Cinematic Licensing Opportunities, Netflix Series, Video Game sync (PS4, Xbox) as well as Independent Sync opportunities.Maintaining and Updating a music catalogue of 30,000+ licensed songs and scores.