Kyle Lusk Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

I oversee email marketing, marketing technology, and web lead generation. My responsibilities include creating targeted email campaigns, managing the company’s website and web domains, and handling SEO and paid ads. I leverage Salesforce, Account Engagement, Canva, and Sprout Social for lead management, branding, and social media. I track KPIs for web leads, email performance, social media, and paid ads to shape the company's marketing strategy. I also implement company-wide training for Salesforce, Canva, and other sales and marketing tools.Since I started, the company’s email open rate has increased to 57.75%, twice the national average for our industry. The email click-through rate has grown to over 20%, 20 times higher than the industry average. In 2023, I implemented a new system for managing web leads in Account Engagement and Salesforce, which increased conversion rates from 2.9% to 63%, and new business won from 1.2% to 11.7%.

Portland, Oregon Metropolitan Area

-Managed and created social media marketing content for over 20 clients-Designed and developed WordPress websites and landing pages to increase SEO traffic-Wrote and orchestrated email marketing campaigns to raise brand awareness and advertise products and services-Optimized Google Business profiles with specific brand messaging and product listings to help brands rank higher in local rankings

Lake Oswego, Oregon

-Enhanced and implemented WealthFactor's overall marketing strategy to increase brand awareness, engagement, and lead generation -Increased LinkedIn interactions by 78% -Boosted Facebook Ad clicks by 200% -Scaled LinkedIn Ad clicks by 600% -Grew LinkedIn Ad impressions to 90,000/month-Leveraged HubSpot and LinkedIn to optimize the existing sales and marketing processes -Led multi-touch content and messaging strategies to generate leads and increase clients under management-Developed content campaigns across multiple marketing channels to connect with ideal leads and increase brand awareness

Hillsboro, Or

-Facilitated Hawthorn Farm Athletic Club’s transition to a new club management system (SaaS), Club Automation, after leading the vetting of potential club management systems-Trained staff to use Club Automation efficiently and effectively in their departments and with club members during a successful system implementation -Served as the main resource for ongoing Club Automation training and troubleshooting-Designed, implemented, administered, and continually analyzed the compensation program for the club’s sales representatives by performing market analysis and managing a tracking report in Microsoft Excel-Managed the club’s accounts receivable, collections, budget, P&L statement, monthly forecasts, financial plans, marketing promotions, and member retention strategies-Implemented systems and procedures that reduced the number of declined payments and membership accounts in collections by over 75%-Created and analyzed KPIs, systems, and procedures to manage membership data, employee compensation and recognition, bank deposits, and marketing promotions-Ensured the accurate administration of procedures by training and supporting staff, and serving as a point of reference for all employees, regarding billing and EFT payments, club management system, point of sale system, opening and closing procedures, and cash management protocol-Led as a cross-functional manager with knowledge of club operations, facility maintenance, and the fundamental roles and duties of all departments-Supported the needs of members by accurately managing membership accounts, communicating effectively, providing excellent customer service, and facilitating community events and activities-Drove the growth of the club’s membership base; membership base grew by 2,200 memberships under my management -Fostered a positive and successful experience for members and staff by acting as a consistent and trusted adviser, identifying concerns, and generating effective and creative solutions

-Implemented and maintained technological systems and organizational tools to seamlessly partner with a Financial Representative, Associate Financial Representative and Administrative Assistant and increase sales production by 146%-Managed a network of over 600 clients by maintaining a client relationship management (CRM) system -Provided technology coaching, training, and support for my team and colleagues to improve efficiency and increase production-Presented and led monthly training and planning sessions for 20 Associate Financial Representatives-Mentored and supported new Financial Representatives and Associate Financial Representatives by providing ongoing guidance and promoting habits that led to success -Designed personal financial plans that included retirement, education savings, and asset allocation scenarios-Prepared financial reports, account summaries, and investment and insurance applications for clients -Worked with clients to resolve issues regarding investment accounts and insurance policies

Lake Oswego, Oregon

-Communicated with clients and professionals in person, by phone and via email to schedule meetings and answer questions-Collaborated with two financial advisors to open new accounts, maintain existing accounts and organize client file systems -Established a database to maintain an organized workflow involving new accounts and client service action items-Developed marketing articles, newsletters and brochures

Hillsboro, Or

-Promoted the culture, values and mission of Starbucks by acting with integrity, honesty and competence -Maintained a calm demeanor during periods of high volume or unusual events to keep the store operating to standard and to set a positive example for the shift team-Communicated information to the store manager so that the team could respond as necessary to create the Third Place environment each shift-Delivered legendary customer service to all customers in the store and at the drive thru by acting with a “customer comes first attitude” and connecting with customers-Provided quality beverages, whole bean, and food products consistently for all customers by adhering to all recipe and presentation standards

Seattle, Washington

-Drafted Urban Involvement's annual operating budget -Managed the budget within its parameters-Documented expenses and completed reimbursement forms and check requests for staff andteam leaders-Collected and recorded revenues

Seattle, Washington

-Collaborated with the Seattle Pacific University Undergraduate Admissions Team to provided a memorable, engaging and authentic visit to campus for prospective students and families-Communicated the value of a Christian education from Seattle Pacific University-Arranged details for individual student and group visits to campus-Coordinated key logistics for Seattle Pacific University’s campus preview events-Developed the campus tour script, trained tour guides, scheduled and led campus tours-Organized overnight accomendations and transportation to and from campus for prospective students and families-Scheduled class visits, faculty panels, and information sessions