Leading strategy efforts for industrial design, brand development, and user centered design.

Lead a mixed-disciplinary design team in building physical, digital, and brand experiences for consumers and industry partners.

Planned, designed, and published Thrasio’s strategic design methodologies and processes. Created and led a high-value brand and product innovation studio consisting of Industrial Design, CMF, Branding, and Tinker teams. Owned and directed all design and product experience research, product design strategy, and and industrial design activities for Thrasio, and worked cross-functionally on high-value brand development initiatives from concept and positioning through launch.

Planned, built and managed the ID team for industry-pioneering multi billion dollar startup e-commerce CPG. Assisted in organizing product development and launch organization. Designed and pitched a handful of high-profile celebrity brands and household products. Built all product design processes collaboratively with product management, creative, brand, and go-to-market teams.

Wrote and instructed a new curriculum for Design 4800 - Manufacturing Methods with a focus on design intent creation and communication informed by material and manufacturing constraints and emotional symbology. Instructed 3 cohorts with great feedback from students and faculty.

Industrial design lead on a multi-disciplinary product development team. Designed and launched 10+ outdoor and home goods in the CE space.

Designed, named, and helped build and launch a $400k Kickstarter campaign for the Luninoodle, a camping light system that positioned Power Practical for expansion into a new product vertical and grow the reach of the business.

Oversee internal operations of SFE while contributing to marketing and lead generation efforts, and planning and approving properties for investment.

Assisted in program development, project management, software rollout and support, administrative duties, presentation preparation and administration.

Owned and operated a clothing line where I designed, managed manufacturing and distribution and sales of custom sweatshirts.