Kyle Macnaughton Email & Phone Number

Saratoga Springs, Ny

I serve as the primary Sales contact for twelve North East Region Volkswagen dealerships in Upstate New York, Western Massachusetts & Vermont. Develops business sales and marketing plans; and executes strategy to meet new, used, accessory volume and profitability objectives.Formulates Regional objectives and strategic guidance, providing corrective action plans if needed.Supports customer satisfaction initiatives including Service Capacity, Quality, CSI, Owner Loyalty, Customer Goodwill and Dealer Satisfaction.

Saratoga Springs, New York Area

CDK Provides integrated computing solutions to over 26,000 auto, truck, motorcycle, marine, recreational and heavy equipment vehicle dealers around the world.Create business relationships and increase incremental revenue to large CDK clients through face-to-face sales activities. Complete business analysis of clients’ operation then present a strategy on how to attain increased profitability, operational efficiencies and improved customer satisfaction to ownership group. Collaborate and communicate with all channel partners to increase sales opportunities in CDK strategic products to grow CDK's share of wallet in the existing client base. Provide industry insight and maximize the use of their CDK technology.

West Caldwell, Nj

Consulted with dealers that were deficient in new vehicle sales, customer satisfaction, net working capital, and debt to equity, in order to maximize their operational performance in their assigned market area. Manage buy/sell transactions between the seller and the buyer of the franchise. Coordinate major and minor ownership structure changes. Insure that the dealers’ corporate structures were consistent with corporate headquarters policy.

West Caldwell, Ny - New York Toyota Region

Key leadership role responsible for motivating and developing Scion District Sales Managers across all functional business areas including sales, marketing, incentives, and service. Managed a dealer body of 104 Scion dealerships with a marketing budget of $2 million dollars. Supervised sales planning and forecasting to meet company’s financial and operational goals. Reported business trends and provided insight and recommendations to National office on how to maximize results. Collaborated weekly with Regional Distribution Manager to balance new vehicle inventory and Market Representation Department to coordinate facility requirements and requirements set forth by the Scion Dealer Agreement. Revised the Scion regional marketing strategy which improved market penetration.Spearheaded accessory strategy for the Region which resulted in a 28.9% increase YOY, outpacing National’s 9% gain. Increased dealer accessory gross profit by 27%. Created an accessory team which consisted of members from all departments that developed fresh ideas to the project and broke down department silos in the process. Success of accessory strategy increased awareness to the market opportunity and was implemented in all Regions. The success of the program merited additional headcount to support the project

West Caldwell, Nj - New York Toyota Region

Project manager for dealer renovations and ground-up facilities that enhanced the customer experience and Toyota’s brand image. Balanced the Regional office’s expectations and the National office’s program guidelines with the Dealer Principal’s budget and vision. Conducted market studies to determine the optimal location for maximizing market penetration. Analyzed financial pro-formas and negotiated with zoning boards. Coordinated multiple program vendors, throughout the conceptual and schematic phases, until the project’s completion.

Parsippany, Nj - Lexus Eastern Area

Managed Area incentive budget, marketing and incorporating Lexus’ certified principles into 58 dealerships. The Area increased Certified sales by 18% in 2008 and 27% in 2009 while the Nation increased 13% and 18% respectively. Developed a comprehensive pre-owned training course for the District Sales Managers which had a significant impact on certified sales. Revamped the eBusiness marketing strategy for the Area Office. Lead creation of digital marketing strategies to drive site traffic and web merchandising initiatives to enhance customer experience and sales. Lead social marketing efforts, achieving engagement quantity and quality metrics with high quality content creation. Created and launched a mystery shop initiative that established accountability and improved closing ratios, this initiative was copied and used nationally. Negotiated and managed the relationships with Marketing Vendors to develop the content and message for 58 dealer websites.

Parsippany, Nj - Lexus Eastern Area

By developing and maintaining strong dealer relationships, I consistently outpaced Area in new car sales. I consulted dealerships on marketing plans, compensation and sales process training. Launched in dealership programs that focused on increasing sales and dealer profits. Excelled at prioritizing job responsibilities, which allowed me to accomplish macro goals. Provided value oriented selling by focusing on dealer needs. Honors•District Sales Manager of the Year in 2007•District Sales Manager of the Month 14 times in 20 months

Parsippany, Nj - Lexus Eastern Area

I consistently outpaced Area in parts and labor sales as a District Operations Manager. Consulted dealerships on marketing plans, compensation and service process training. Enhanced the customer experience and improved customer engagement by utilizing a $2 million goodwill budget. Honors•District Operations Manager of the Year in 2004 and 2005•District Operations Manager of the Month 20 times in 35 months