➤ Created and maintained an interactive dashboard for investors, and executive management, including C-level executives in PowerBI, to show sales and customer demographic data across all product categories and attributes. ➤ Researched and identified trends and developed data-driven marketing strategies, including identifying a gap in lower-cost product offerings that led to the introduction of 6 new products➤ Managed and maintained the entire IT infrastructure, overseeing integrations between the backend database, website, and all integrated software platforms and plugins➤ Performed costing analysis and Bill of Materials creation for 350+ variation SKUs of 70+ parent products across six jewelry lines➤ Reported website analytics, sales, and gross margin data, including analysis, to the management team and investors in weekly and monthly meetings➤ Led procurement for and guided production levels of $750k in finished goods across 350+ individual SKUs➤ Created and implemented new company workflows for procurement, receiving, manufacturing, inventory transfer, and order fulfillment, trained team members on all relevant workflows and authored process documentation for reference➤ Utilized inventory management software to create a complete, barcode scannable inventory tracking setup for 350+ SKUs and 5000+ finished good items, 800+ component parts, and 800+ inventory locations ➤ Maintained and updated company website, created all promotional landing pages and backend promotion codes, supported ongoing newsletter and marketing email communications, and collaborated with CMO and digital advertising teams

➤ Built and maintained an annual demand forecast for ~$4 million in expected sales from historical and future promotional/sales data. Utilized forecast in procurement and production scheduling to ensure stock was sufficient➤ Oversaw the entire supply chain from procurement to fulfillment, including handling fulfillment for distributor customers and eCommerce orders through 3PL warehouses.➤ Procured all ingredients and components of production (~$150k / month) while maintaining a 35% gross margin goal➤ Maintained vendor and partner relationships and contract negotiation for raw materials and production scheduling

➤ Managed Distribution and Production, including four direct reports and 11 staff for Fruit Revival, which The Fruit Guys purchased in November of 2018➤ Developed a delivery route costing tool to guide nine facilities nationwide in accurately assessing the cost of employee ## deliveries versus 3rd party couriers, aiding the Operations teams to minimize distribution costs and maximize efficiency in delivery ➤ Procured production components while exceeding a 40% gross margin goal weekly for 15+ SKUs across seasonal markets➤ Led weekly Regional Business Plan team meetings, working to focus and direct sales growth and maximize operational efficiency➤ Created food safety and defense plan from the ground up to bring the company in compliance with USDA GAP audit and handled all routine and surprise regulatory agency inspections (~4 per year)➤ Planned and scheduled delivery routes for 350+ weekly deliveries, exceeding 99% delivery success rate weekly➤ Designed and implemented all production and distribution-related SOPs as the company grew, focusing on scalable processes to match annual 30-50% revenue growth from 2011 to 2018.➤ Managed large-scale projects, including identification and implementation of a new ERP system and associated training, development, and costing of new snack box products while exceeding the 40% gross margin goal

➤ Assisted in marketing/sales activities and handling all administrative duties in the office.