• Lead all marketing programs to generate demand from ag retailers, crop insurance agencies and other agribusinesses for Indigo's biologicals, sustainable crop and carbon farming programs.• Develop agribusiness go-to-market strategy and messaging for Indigo's products and programs, together with Product Marketing and Commercial teams.• Co-market to farmers with agribusiness partners to drive sales of Indigo's innovative bionematicides and seed treatments as well as enrollments in Indigo's sustainability programs.• Oversee buyer research, market analysis and segmentation to inform targeted account marketing to potential agribusiness partners.

Indigo's science and technology is helping farmers increase profitability and improve agriculture sustainability. As the market-leading agricultural carbon credit program, Carbon by Indigo is partnering with farmers to generate high quality, registry-verified credits that buyers are demanding.• Develop marketing programs that raise awareness of the benefits of carbon farming and the science and geochemical modeling used to measure carbon sequestration.• Nurture farm leads and convert new program enrollments through digital, email and content marketing.• Create content to educate farmers on the benefits of key practice changes, included reducing tillage and planting cover crops, to sequester carbon and address key agronomic challenges. • Partner with leading agriculture companies to scale enrollment and accelerate the positive impact on climate change and farmer profitability.

Nexamp is an energy company that allows consumers to subscribe to community solar farms and receive credits on their utility bill, saving them money on electricity.Directs strategic planning and day-to-day functions of a dedicated marketing team tasked with acquiring new subscribers for Nexamp’s community solar farms. Manages a $9M marketing budget and 8-person team.• Lead digital and offline marketing efforts across search, paid social, and direct mail channels. • Develop Nexamp’s brand identity and content to tell the story of the company’s mission to make the future of energy more sustainable and equitable. • Oversee subscriber marketing communications to improve subscriber retention and engagement.• Helped build Nexamp's development pipeline by communicating the environmental and financial benefits to landowners and municipalities of hosting a community solar farm.• Lead efforts to improve the digital sign-up experience and improve conversion rates by integrating directly with electrical utilities to streamline the process.Key Accomplishments:• Key member of Community Solar team that beat 2020 goal by 40% with a 190% YoY growth in kilowatts subscribed.• Slashed digital cost per acquisition by 50% through consistent creative and audience testing while growing company’s solar subscriber base by over 10x in 18 months. • Created and built a direct mail program that mailed to over 1.5M homes per month in 2021.• Increased NPS score by 20% among base of 25,000 subscribers by creating a marketing communications plan to improve our subscribers' perceptions of the value of community solar.

Blueport Commerce is a SaaS ecommerce platform built specifically for the needs of furniture retailers who want to grow their omnichannel sales.Supervised consumer and B2B marketing efforts in a rapidly growing, e-commerce startup environment. Led and mentored a team of marketers tasked with driving home furnishings sales and generating new retailer leads through affiliate, content, display, email, search, SEO, and social media marketing programs. • Directed marketing programs on behalf of furniture retailers on Blueport’s platform to boost online and store sales figures. • Launched affiliate, trigger email, and content marketing programs for our retailer clients.• Led B2B marketing efforts that added new furniture retailers to the platform. • Refreshed Blueport’s brand identity and guided all corporate social media and content marketing including Blueport’s annual research report on furniture e-commerce.• Hired and mentored a team of 9 marketers working on consumer and B2B programs.Key Accomplishments:• Achieved YoY Cyber Week revenue growth of 101% for our retailer clients through optimized digital selling strategies.• Optimized key retailer's email program and added capabilities such as trigger emails to drive a 20% YoY increase in furniture sales attributed to email.• Created buying guides and product content for key product category pages that drove a 34% YoY increase in organic search traffic for retailers on the platform.• Increased B2B leads for the Blueport platform by 67% through improved content marketing, emails and social media.

Oversaw a digital acquisition team of 7 marketers with a budget of $25M annually for Staples.com. Maintained effective display advertising and SEO efforts to drive larger business leads for Staples’ contract business.Key Accomplishments: • Drove 100%+ YoY increase in B2B leads for Staples Advantage through digital marketing and content development.

Selected to lead marketing for the launch team of a new Copy & Print ecommerce service on Staples.com. Key Accomplishments:• Led digital marketing team that drove 100%+ YoY growth in new Copy & Print customers. • Increased online sales to 25% of total Copy & Print sales by rapidly scaling paid search marketing and affiliate programs.• Recipient of 2011 Staples-Tom Stemberg Inspired Selling Award for the Online Copy & Print Launch

Managed a variety of marketing programs focused on driving customers and sales in key markets for Staples. Partnered with Store Operations, Ecommerce, Print and Digital teams to drive results.Kay Accomplishments:• Led effort in 4 key markets that improved office supply share by 5% using multiple marketing vehicles: radio, print, direct mail and email.• Re-created Staples’ Hispanic marketing program in Los Angeles, Miami and New York and grew annul marketing budget by 2x by identifying an emerging market opportunity.

Key Accomplishment:• Directed multivariable marketing test across over 600 stores with a $3M budget to identify most impactful marketing channels on store sales.

Analyzed competitive landscape for telecomm client as it considered an expansion of its digital phone/VoIP business

11-week engagement as a consultant for Prince William Forest Park in Triangle, Virginia. I worked with a co-consultant to analyze operations of this national park and recommend strategies for better cost management and increasing visitation and fee revenue for the park.

• Experienced in developing and executing digital marketing strategies for leading advertisers• Executed online acquisition initiatives for mobile phone carrier with annual budgets of over $10 million• Managed execution of $2.5 million multi-channel brand advertising campaign for leading hospitality company in online media properties, national newspapers, magazines and television.• Planned and executed online advertising programs for a variety of Fortune 500 companies

Also worked in this position at Modem Media (part of Digitas, Inc.)