As the Creative Design Manager for Ride Concepts I have overseen and executed a Shopify website redesign, optimized our email flows, directed media and content production, executed copywriting and strategic marketing campaigns, and planned the Go-To-Market calendar for our entire 2023 season. Through thoughtful design, the website redesign achieved a dramatic reduction in shoe returns over the 2022 season. Engaging copy and clear CTA’s consistently have our emails performing above peer averages. Through a fantasy-league-inspired contest and weekly flash sale strategy, we developed a benchmark campaign model for activating our sponsorship of one of the sports’ leading reality series.

My role with Graphiti Associates was centered around creating digital marketing designs, and websites, and maintaining brand equity for companies like Amazon, Zumiez, and Chubb Insurance among others. Working closely with a project manager, I was shifting focus between several accounts per day and presenting work to key stakeholders.

I believe good design is subtle, intuitive, utilitarian, and has the power to change business. My decade of experience includes work with clients as large as Gatorade, Kodak, and Oracle, as well as with smaller local and regional businesses. I’ve designed packaging, websites, apps, and UI interfaces for some of the world's top CPG and SaaS companies. I began freelancing in March of 2018 and have been focusing on working with brands in the outdoor space along with craft breweries, spirits, and restaurants.

As the lead designer for Kodakit I launched a new identity, and created a more user friendly website, all of which contributed to a 35% increase in community engagement and user sign-ups. Additionally I was responsible for marketing assets and maintaining brand integrity across multiple platforms.

During my contract period I led the redesign of the Oracle Team USA Base facility in Bermuda, launched a new identity for their partnership with the ITA, designed the OTUSA experience for Oracle Open World, and assisted in strategy and led creative for several sports marketing campaigns.

Over the course of the year I was involved in branding and packaging design for high profile clients such as Blue Moon Brewing Co., Norton Antivirus software, and Torani syrups. I also led creative on smaller accounts and art directed photoshoots for internal website and business development resources.

My role at Alta spanned from designer, to art director, and, at times, to project manager. My focus was on brand strategy and design, primarily for cult-tier, luxury wineries, and lifestyle brands here in the bay area.

Helped to build and grow regional brands through strategy, identity, and web design.

Delivered an existing curriculum for DSGN 270, intro to design thinking, history, and typography. Projects included exercises in letter syntax, logo design, layout, and composition.

Focused on brand development for Pepsico clients including the core Pepsi brand, Amazon, Aquafina,SoBe, and Gatorade. Time was spent primarily on designing packaging and collateral.

Heading the development of the entire brand, marketing and advertising for the Cascadia Arts Festival, a new event launching in October of 2012 in Bellingham, WA. Working in collaboration withtwo other designers. Pro-bono.

Worked with several clients a week to produce posters, banners, handbills, brochures, apparel,and other collateral to make their organization or club events known to the diverse student body ofWestern Washington University. Developed superb time management skills in order to maintain a good work level in class.

Produced 2 -4 posters a month for upcoming shows and events. The venue has a wide variety of musicalguests ranging from country to rap.