Program Director - Murphy Usa
Current- Synthesize monthly promotional efforts across full breadth of c-store merchandise categories- Plan & partner with product manufacturers to sync their marketing activity with MUSA- Reduce cost by efficiently leveraging standard monthly shipments for all marketing efforts- Advise on strategy and implementation of new product launches- Recommend, track, & report A/B market tests- Ongoing technology customization and training to meet evolving business needs- Fixture & hardware design to solve for challenges unique to MUSA stores