Kyle Mccabe Email & Phone Number

San Francisco, California, Us

Helping shape global paid strategy for the Mobility LOB

Irvine, Ca, Us

• Strategic lead for Overwatch 2 franchise reporting up to cross-franchise director within GGM org; responsible for planning, coordinating and executing $25MM+ global integrated marketing campaigns in the live-service space• Developed and launched largest global co-marketing campaign in franchise history in support of Overwatch 2: Invasion, generating significant attributed revenue bump and new-to-franchise player logins• Pitched and secured funding from franchise executive leadership to build dedicated workstream for user acquisition marketing; responsible for creative agency briefing, asset production/reviews, and oversight of in-house media deployment • Aided cross-franchise CRM/Lifecycle teams on campaign testing, development and deployment across email and in-app pushes • Coordinate and distribute weekly GGM franchise newsletter to ABK executive leadership showcasing key launches and performance metrics

Santa Clara, California, Us

* Managed and executed on HQ marketing priorities for Client Computing Group (CCG) operating segment, driving global budget and media guidance for B2B and B2C annual investments of $150MM+ in 15+ key markets and regions• Developed global paid media guidance for 2022 Intel Gamer Days in conjunction with key ecosystem partners and ISVs leading to 33% increased worldwide sales YoY across 29 participating countries• Led global B2C paid media guidance for flagship processors (Intel Core and Intel Evo) to combat sliding market share, resulting in campaigns that drove global aggregate stat sig lifts of awareness and purchase intent (>95% confidence) across a multi-million-consumer addressable market• Served as paid media expert on marketing analytics tiger team to build out world class analytics tech stack, now pooling and organizing data from 200+ API connections into the back-end data lake and front-end dashboards• Owned the HQ relationship between external agency partners and a highly-matrixed internal org to ensure a highly integrated media planning process

Bankside, London, Gb

• Worked in tandem with VPs from both media and creative to build a unified comms framework for ServiceNow to guide FY22 marketing strategy• Served as SME for Omni, PHD's proprietary planning tool for investment mix planning and optimization• Increased visibility and involvement within EMEA and APJ regions to implement procedural standards

Bankside, London, Gb

Client: ServiceNow• Key member of the ServiceNow account leadership team helping to oversee the strategic formation and execution of a $30M+ global integrated media budget; notably winning "Best New Enterprise Software Marketing of the Year" by Constellation Research and "Strongest Campaign and Messaging Pivot Award" by SFBig in 2020• Develop ROI objectives, manage, and oversee annual $1M+ customized partnerships with key media outlets• Manage team of (3) mid-level and entry level media strategists to handle ServiceNow client/campaign needs and provide hands-on professional development• Work with Marketing Science and Analytics teams to provide yearly SOV/TAM reports for key ServiceNow global markets, facilitate 3rd party cross-channel brand lift study, competitive spend and messaging analysis, and biweekly performance reports for client distribution and presentation• Nominated by CCO to serve as the West Coast representative for internal information sharing and culture building initiatives

London, Gb

Client: Nintendo of America• Fully managed the tactical digital strategy and execution of a $30M+ media budget across concurrent software and Switch / 3DS campaigns for Nintendo, notably achieving the highest ROAS seen to date at $100+ during the Q4 Switch Holiday campaign in 2017• Lead on RFP creation, site-selection, and all budgeting negotiations during busiest and most profitable time period in recent history for Nintendo• Performed all campaign placement uploads, IOs, and trafficking instructions within Prisma and Sizmek platforms• Fully trained and mentored an assistant on all facets of digital media planning, ultimately culminating in providing planning/execution ownership for an $800K digital campaign• Provided weekly dashboard reporting and optimization insights along with detailed performance post-decks for up to 5+ concurrent campaigns• Managed creative, client, and partner deliverable expectations to make sure all campaign assets and necessary reconciliations were on track

London, England, Gb

Client: Disney Parks and Resorts• Assisted in the strategic planning, implementation, and management of a $100M+ media budget, with focus on optimizing advertising performance and marketing strategy for Disneyland, the Aulani Resort, and Disney Vacation Club business lines• Analyzed and optimized the performance of 25+ active media campaigns via Doubleclick Digital Marketer and iAnalyze, helping drive a 14% increase in web traffic vs. prior year• Facilitated direct relationships with media partners through all steps of the campaign process including RFP, campaign set-up / management, and billing• Managed the creation and maintenance of campaign flowcharts and budget summaries for monthly client delivery• Continuously monitored the evolving media landscape, providing client education through POVs regarding new and innovative advertising opportunities

Franklin, Tennessee, Us

• Assisted the PR Director on the Texas BBQ Burger campaign• Developed and conducted product feedback surveys at Carl’s Jr. locations• Researched targets for media outreach related to new store locations• Attended weekly status meetings with PR and Advertising departments

Bachelor Of Arts (Ba), Communications And Spanish

Education record