• Managed and executed Search Engine Optimization (SEO) of clients’ websites, including keyword research and insertion, technical SEO, competitor analyses, and writing title tag/meta description• Coordinated supporting teams’ design and writing of web pages, back-linking strategy, and development tasks to assist SEO efforts• Created and managed paid search and display ad campaigns, including keyword research, writing ad copy, display ad creatives, and targeting settings• Regularly… Show more • Managed and executed Search Engine Optimization (SEO) of clients’ websites, including keyword research and insertion, technical SEO, competitor analyses, and writing title tag/meta description• Coordinated supporting teams’ design and writing of web pages, back-linking strategy, and development tasks to assist SEO efforts• Created and managed paid search and display ad campaigns, including keyword research, writing ad copy, display ad creatives, and targeting settings• Regularly consulted with clients regarding business goals, digital marketing strategy, and upsell opportunities and reported on monthly KPIs of digital channels, such as site traffic, conversions, and ROI. Show less

• Wrote copy for social media, websites, newsletters, press releases, media kits, and brochures• Participated in strategy meetings, including proposal development meetings and event planning• Developed reports for and attended client and vendor meetings• Frequently used digital marketing tools for social media and website optimization