Kyle Mcnulty Email & Phone Number

Chicago, Il, Us

Boston, Massachusetts, Us

Chicago, Il, Us

Austin, Texas, Us

New York, Ny, Us

Chicago, Illinois, Us

• Built out Home Chef’s Tech Stack and negotiated multiple contracts for DSP’s, inventory verification partners, data partners and a 3rd party ad server. • Developed a strategic roadmap for the creation of Home Chef’s internal programmatic trade desk, including the use of emerging media, DMPs, dynamic creative messaging, and private marketplaces. • Planned, built and executed multichannel programmatic campaigns while meeting aggressive CPA/ROI goals and staying within allocated budgets.• Collaborated with the internal creative department to develop highly specific messaging for niche audience segments.• Developed and maintained relationships with data, inventory, and platform partners.• Completed a full data audit of Home Chef’s current customer base in order to extract insights for strategic targeting.• Implemented workflow processes across the entire marketing team to ensure flawless execution of campaigns and creative development.

Chicago, Il, Us

• Developed, strategized, and maintained diversified programmatic media buys for multiple clients. • Recognized as a strong team player, that collaborates across all internal stakeholders to create holistic media plans that cyclically connect audiences through both digital and traditional mediums. • Provided clients/planning teams with daily reporting and post campaign analysis on key performance metrics such as optimization decisions and results, creative & device performance, site transparency, geo performance, frequency, etc.• Trained junior staff on how to use each DSP as well as various other proprietary Technologies/Dashboards.• Proficiency with the following DSP’s: MediaMath, The Trade Desk, DataXu, AdRoll, Tubemogul.

Chicago, Il, Us

• Trafficked and optimized campaigns across various programmatic platforms, with the intent to consistently refine tactics and produce exceptional results for clients.• Generated pixels and guided DMO team to properly have them implemented on client websites in order to keep track of conversions or for retargeting purposes.• Worked closely with Ad Exchanges and Premium Publishers to set up Private Marketplace Deals (PMP).• Assisted with data onboarding, A/B testing and post-campaign analysis.• Created quasi-automated billing process, which significantly decreased the turnaround time on DSP invoice payment.

Chicago, Il, Us

• Assisted in maintaining documents and managing information across 13 amusement park clients.• Implemented a new creative assignment process for broadcast and digital trafficking. • Served as point of contact for 4 parks: Knott’s Berry Farm, Soak City, Wildwater Kingdom and Michigan’s Adventure.• Developed briefs for TV, radio, print, OOH, and digital; presented to creative teams and clients.• Worked across all parks to manage, fulfill, and cross-check TV, radio, and digital trafficking.• Coordinated weekly internal and client status meetings.• Assisted team with digital and broadcast campaign production, tracking, and optimization.• Explored and presented industry trends to team bi-weekly.

New York, Ny, Us

• Assisted in the development and implementation of media plans for Sears and Safelite. • Provided Planners and Supervisors with the necessary data to make media recommendations.• Created and maintained media flowcharts. • Compiled and analyzed post-analysis data and maintained archives on company server.• Coordinated weekly client status meetings.

Chicago, Il, Us

One of twelve interns selected to join the highly competitive C-K summer Internship program. Prepared competitive analysis for various clients including Cetaphil and Heinz. Provided website QA support, industry competitive decks and weekly reports highlighting industry and category trends and news. Teamed with PR/Social intern to prepare an in-depth analysis of social media performance and best-in-class examples presented to the Heinz team. Wrote copy for Heinz Facebook, Twitter and Instagram.

Christiansted, Virgin Islands, Us

Worked as a turtle field research technician. Position included tagging turtles, relocating turtle nests, triangulation of nests, logging morphology, logging turtle wounds, excavating nests (in order to determine hatchling mortality), data analysis and DNA collection.

Worked as a junior instructor, rock climbing assistant and office intern. Position included accompanying teenagers while hiking, mountain biking, wilderness camping, mountaineering, and rock climbing. Office internship included data entry and running background checks, as well as various other office duties.

Bachelor'S Degree, Environmental Studies, Cinema

Education record