Focused on South market event execution, memberships, and event strategy.

Successfully designed wireframes and developed a digital prototype for a responsive, guided sales approach experience to provide customers with cross LOB product recommendations and business solutionsCompleted key cost reduction project, WLS Order Processing Migration from BSL to VIP, focused on migrating online order processing from one point of sale system to anotherResponsible for growing wireless SMB online revenue thru web optimizations aimed at improving the customer experience Provide data driven recommendations for UX enhancements and web solutions (content & functionality) Enhance and evolve the wireless SMB customer's digital experience thru the design and implementation of OMNI channel focused content and UXProvide critical analytics for wireless SMB marketing campaigns to identify and support transformational digital changes for wireless SMB content and the customer UX Lead SMB digital marketing, merchandising, and strategyDeploy personalization initiatives

Successfully coordinated and led implementation of over 500 projects from assignment through project release for Verizon's 2015 Holiday Season, it's highest online gross period of the year Produced a 29.6% holiday lift Y/Y resulting in 78,220 gross adds for the Holiday Season (11/16-12/31)Launched a new online eco-system consisting of new holiday landing pages, gift guides, new product releases, trade-in offers, price changes, bundles and more Achieved record setting Black Friday/Cyber Monday weekend sales results Increased Accessory Revenue per Device by 20.6% Y/Y for Holiday Season Finished Upgrades up 33.3% Y/Y for Holiday Period Recorded over half a million engagements on top holiday offer marquees, resulting in more than 8,000 gross adds Communicated project problems, risks, impacts, and status for all holiday initiatives Acted as tactical PM to execute timely release coordination with Release Management and IT teamsEnsured completion of project requirements, requirements changes, and managed technical requirements between working teams Facilitated writing of test cases as needed & other testing considerations Developed efficiencies and process improvements for alignment/implementation of future projectsLed implementation for Samsung Gear S2 pre-order and new product release launch

Facilitated all aspects of development for mobile, desktop, and tablet vzw.com user experiences Surpassed target 1 million gross adds goal by supporting a cross functional team aimed at attracting more prospectsIncreased online sales through flawless execution and transition of m.vzw and t.vzw to a new omni-channel ATG/Endeca platform Identified and implemented key projects and internet functionality to maintain Verizon Wireless’ leadership position for mobile, desktop, and tablet web experiences Increased mobile conversion rates by 7,241% Y/Y through optimization of upper/lower funnel transactions and by driving internal/external stakeholders to deliver best in class mobile experience on ATG/Endeca platformActed as a thought leader to influence visionary changes on ATG/Endeca platform to meet business requirements and goalsSuccessfully led the implementation of VoLTE- Advanced Calling with an enterprise product goal of 5.2 million gross adds

Primary point of contact, business owner, and lead for content development and management of all Internet Sales and Operations (ISO) video service marketing initiatives and user experiences, including management and maintenance of the Verizon Video Gallery (VVG) Supported a cross functional team responsible for increasing My Verizon registration/utilization, encouraging self service/support initiatives, and driving online sales through VVG Phase II launch Championed for service related “How To” videos strategies, development, management, and implementation for My Verizon Partnered with internal/external stakeholders to create valuable video content to support various ISO initiatives and goalsIdentified key opportunities for incorporating video content online to help increase website traffic, conversion rates, and sales revenueDeveloped a comprehensive strategic and tactical Video Marketing Plan and SWOT Analysis for 2014 ISO Video Services

Developed and designed the group’s name, logo, website, blog, Facebook, Twitter, Linkedin, YouTube, Google +, listing/buyer presentations, and online/print marketing collateral consistent with company’s image, goals, and mission Strategically developed a communication/marketing plan and responsible for tactical execution, including development of marketing collateral and planning events to increase sales revenueResponsible for overseeing an integrated social media marketing campaign and advertisements to effectively drive brand awareness, customer engagement, and traffic to website and social media sites

Recognized for being a natural proactive leader and extremely driven self starter with innovative approaches to increasing sales revenue resulting in a promotion to leadership positionSucceeded at high rolling the country in product sales for 3 consecutive months by demonstrating an excellent grasp of direct marketing sales techniques, forming relationships with customers/internal/external stakeholders, and creating brand awarenessDemonstrated characteristics of a team player by conducting new hire second round interviews, traveling to offices in other territories to trouble shoot and instructing new hire training courses Supported and managed a successful team of 3-5 sales people by being an enthusiastic resource, setting goals/expectations, scheduling weekly and daily status meetings to measure progress, evaluating weaknesses/emphasizing strengths, providing hands-on guidance, exemplifying a strong personal work ethic, maintaining accountability, and finally being a positive and encouraging leader

Founded a nonprofit organization from the ground up to inspire our community to unite and start a movement for continued disaster relief support and raise money for victimsUsed a social media platform to develop and execute a PR campaign to increase awareness of the need for ongoing support with disaster relief nationwideBuilt relationships with local political leaders to coordinate efforts with city’s recovery initiativesOrganized and coordinated donation drives and fundraising efforts, partnered with Habitat for Humanity to rebuild a home for a family of tornado victims that was completed in February 2012Acquired local print and broadcast media coverage (including a live interview) as well as national media attention in the Huffington Post and Fox NewsProduced a nationally televised Public Service Announcement to raise money for recovery efforts

Performed on-air reporting, interviews, and stand-ups for promotional videos Redesigned website and maintained updates for all social media sites to actively engage with target markets and increase viewershipResponsible for monitoring the completion of promotional videos and measuring marketing campaign results across internal channelsProduced and directed several TV shows/segments broadcasting on 30+ cable networks and reaching over 9 million homes worldwideMastered the technique of Satellite Media Tour interviews by being organized, establishing relationships and maintaining communication across multiple stakeholder groups and agencies

Gained experience with Photoshop by reformatting and redesigning picture, logos, and graphicsAchieved Graphics and Motion Graphic Design experience by adding animation to pictures, logos, and graphicsEdited Football and Basketball sports reels with multiple camera angles by utilizing non-linear editing to ensure smooth transitions

Formulated and pitched a communication plan focused on integrating the use of production and social media to increase brand awareness, event participation, and donation amounts Developed concepts, wrote scripts, filmed, and edited a series of promotional videos with viral potentialAchieved a strong, engaging, and visible social media presence by providing frequent updates, producing weekly YouTube videos on tight deadlines and organizing an online trivia contestSucceeded in raising the most money and event participation in RBTS history

• Scheduled and performed live interviews• Gained a thorough understanding of radio technical equipment• Attained the ability to ad-lib