• Scotiabank Hockey Sponsorship Portfolio: Management of bank's hockey properties including leagues, teams, players and media partnerships• Brand Communications Strategy: Building the voice of hockey for Scotiabank and connecting activities to corporate objectives• Agency Relationship Management: collaboration to support the portfolio for communications and sponsorship activities for Scotiabank’s hockey portfolio• Building Team Culture: Responsible for leading an evolution of the Hockey Sponsorship Team’s vision and mission statements to drive a more focused and results oriented culture• New Hockey Contracts: Key contributor to the successful completion of Scotiabank’s new 5-Year sponsorship agreement with the NHL (2017-2022), new agreement with the London Knights and Kingston Frontenacs

• Coors Light Snowbombing: Marketing lead responsible for completing a multi-million dollar music festival deal – Europe’s largest winter music festival arrives in Canada in April 2017 with Coors Light as the title sponsor• Management of Brand Performance: Management and reporting of Coors Light’s P&L, brand health scores, brand budget and sales results to Senior Leadership• Above the Line Creative: Led the development of Coors Light’s 2016 television production – creative which yielded the brands highest scoring ad in Millward Brown Link testing• Social Media: new digital blueprint yielded the brand’s highest social engagement quarter in each of its first two quarters

Member of the Brand Team responsible for developing and evolving Molson Canadian's #ANYTHINGFORHOCKEY program. Key contributor to marketing strategy with partners including the NHL, Hockey Canada, Toronto Maple Leafs, Edmonton Oilers, and Ottawa Senators. Led Molson Canadian brand activation for the 2015 World Junior Hockey Championships. Brand lead for the 2015 Molson Canadian Winter Classic Experience: http://www.marketingmag.ca/brands/watch-molson-reward-die-hard-hockey-fans-with-nhl-experience-135571

Responsible for increasing Alterna's brand profile within its local area markets.Generate and execute marketing campaigns based on insights from segmentation data as well as competitor and market analysis.Proactively monitor and measure marketing campaigns to ensure brand alignment, timely completion, and asses return on investment.

Worked with an in-house creative team to manage the creation of impactful marketing materials.Responsible for managing all areas of the marketing mix including executing marketing campaigns in 10 distinct regions, in 2 languages (English/French), and across 3 unique channels (print/digital/email).Key team member for the launch of, and on-going execution of EF Canada's social networking sites (Facebook, Twitter, YouTube).Marketing lead for the new product launch of "Canada's History Tours"Promoted from Co-Op Student Internship into full-time role (2010).