Kyle Naylor Email & Phone Number

Burlingame, California, Us

• Brand leader for Lyra's GTM strategy and campaigns• Built very first in-house marketing design team including visual design, multimedia production, and project management• Extensive experience scouting and working with design agencies ranging in multiple functions including photography, video shoots, UX research, web design, script writing, and motion graphics• Work cross-functionally with product design, product marketing, member marketing, demand generation, content, and clinical teams to create a seamless omni-channel experience• Collaborate closely with marketing leads and C-suite to successfully hit MQL goals and KPIs quarter over quarter• Lead Art director for two company brand refresh projects

Burlingame, California, Us

Brand manager for GTM campaigns, product launches, customer launches, member experience marketing, corporate website, video marketing, and events. Managed and art directed brand refresh project delivering a 70 page updated guide and 25 page website redesign refreshing our buyer and member experiences.

Tulelake, Ca, Us

San Luis Obispo, California, Us

San Luis Obispo, California, Us

• Lead designer for B2B print and online marketing campaign. Together with my project manager, art director and copywriter we developed a new compare and contrast ad campaign focusing on our 5 main verticals: Fitness, Yoga, Salon & Spa, Integrated Wellness, and CrossFit. Our ads were featured in major yoga, salon and fitness magazines.• Designed 100+ new Google Display Ad and Gmail ads with the updated B2B campaign. • Lead designer for rebranding MINDBODY University events. These are global education events held several times a year around the world including Boston, London, Sydney, New York, Denver and Las Vegas. The rebrand included a new brand guide, logo redesign, updated color and font patterns, and new color forms to add a fun and professional feel.• Designed email and web graphics for launch of Dynamic Pricing feature.• Assist Art Director with any marketing needs including online ads, email campaigns, event graphics, and product launches.• Recipient of MINDBODYian of the Month - Compassionate Leadership

San Luis Obispo, California, Us

• Designed 100+ mobile and tablet screens for MINDBODY Consumer mode.• Designed Consumer Mode Brand Guide.• Designed UI animations for key functions of Consumer Mode including staff profile, class check-in, waitlist and checkout. • Designed Gift Card work flow in MINDBODY app• Designed workflow for adding business photos to MINDBODY app• Designed product marketing assets for Google integration including site notifications, email and web graphics.• Designed workflow for MINDBODY universal login.• Assist with any visual UI updates with MINDBODY core software and MINDBODY app.

San Luis Obispo, California, Us

• Design UI assets for MINDBODY clients that purchased custom mobile app. Designs included: custom splash screen, icon design, app store advertisment and basic UI elements (CTA actions and color pattern). • Assist with UI design for MINDBODY app

San Luis Obispo, California, Us

• Building and managing profitable client relationships• Enhancing user experience by integrating marketing and client retention tools

Paper goods brand that features hand drawn nature-themed illustrations. Products include: cards, prints and gift wrap. I handled all operations including brand development, Illustrations, printing, marketing, sales and distributing.

• Email campaign design• Catalog design for wholesale products• Update and improve web graphics• Design marketing & ad campaigns for new product launches• Custom illustrations