Marketing and communications professional in Higher Education with experience in:- Leveraging communication and digital marketing to drive lead acquisition, nurture contacts and yield throughout the enrollment cycle.- Copywriting, editing and designing email marketing campaigns, paid media, website collateral and printed materials to reach diverse audiences and build brand awareness.- Designing and publishing paid social media advertisements to drive website traffic and enhance brand affinity.- Operating marketing software Salesforce, Pardot, Slate, Mongoose Cadence, and Enrollment Rx.- Analyzing data and analytics to evaluate marketing efforts and make informed decisions in accordance with a budget.- Coordinating and promoting 50+ annual in-person and virtual events for multiple audiences.