Led the design of internal staff facing JB Hi-Fi apps with a focus on information architecture and designing with a focus on back-end capabilities.Conducted user research using both quantitative and qualitative data to address problems, including in-store observational research across various stores and regions to gather feedback directly from sales staff.Led UX/UI projects across multiple initiatives.Collaborated with GMs, executives, developers, and engineers throughout the organisation.Served as the XD/UK professional, working closely with two core business functions: IT and merchandising services. Demonstrated the ability to work directly with developers on technical capabilities while also collaborating with merch coordinators on in-store builds.

• Work with Business Group and Business Development leaders to conduct research into new product and service offerings• Produced a number of digital websites for business purposes including training platform, brands and events• Utilise key tools including the User Centered Design Framework and Effort Vs Impact to justify prioritisationof certain services, events and products• Lead brainstorming sessions into new product and service offerings between Marketing, EngineeringBusinesses Groups and Operations• Used Analytics to guide user research, to develop key insights, new thinking and inspire the design process of new services and products• Illustrated the user journey, storyboard for key products and services.• Build, lead, empower, and inspire team of direct reports which include Senior Designers, Digital Designers, Communication Managers and Marketing Execs• Develop and implement a digital business plan in conjunction with the Company CEO and Business Group Leaders

As a senior designer for The Property Agency I was responsible for creating and bringing brand and design solutions to life that adhered to marketing strategies and business goals. Along with managing the designers based in the Melbourne design studio who produced graphics, digital, UX Research, UI and print artwork• Developed digital content for clients through UX design research methods and UI design• Provided team leadership to designers to accomplish department goals and proof / quality check any finished art for production• Worked closely with Creative Directors, Clients and Designers to effectively conceptualise and execute projects

oOh!media is one of the most dynamic, progressive and creative company in the out-of-home industry in Australia and New Zealand. I have worked on extensive marketing campaigns with oOh! Media along with providing creative direction and brand development through out my role as both a graphic designer and art director.

Creative Director of Tabitha Magazine, an Irish based fashion magazine distributed through out Ireland and the UK. Overhauld the Art Direction, ensuring it had a consistent look, style and an inviting perspective for its current audience and market.

Based over five world regions including UK, America, Singapore and Australia austco is a global leader in medical communications. Managed all creative aspects including branding, identity, creative direction, style and graphic design. Updated the Austco brand and style over a six month deadline, this included a re brand of all marketing collateral, internal and external documents. Developed new brand guidelines which covered clear and strict aesthetic branding guidelines. Consulted and guided all other regions in terms of creative and art direction.

Undertook charity work with ALONE, a Dublin based charity that supports the elderly through aid, advice and well being. Worked closely with both the CEO and Communications Director to create a clear direction for the charity, both as a charitable organisation, and as a brand. Consulted on the direction of artwork, graphics, marketing and design.

Worked as a Junior Graphic Designer with Indigo and Cloth, a Dublin based creative agency working with clients in both the UK and Ireland. Participated in creating graphic and marketing work for several different industry's including retail brands, corporate identities, charities and civil service outlets.