Kyle Parks Email & Phone Number

Parks PR is a solo communications practice focused on work in business-to-business and higher education settings.Increasing visibility is pointless if you don't also enhance your organization's credibility. Leveraging deep experience in journalism, corporate and agency work, Parks PR can handle everything from media outreach and content creation to crisis planning and media training. The firm works both in the Asheville, North Carolina and St. Petersburg, Florida markets, supplying high-level work that's both impactful and thoughtful.

St Petersburg, Florida, Us

Over 13 years, I worked with co-founder Missy Hurley to build one of the top PR agencies in west-central Florida. We worked with a wide variety of clients, such as Colliers (commercial real estate), Metro Development Group (residential real estate development), Valley Bank, the University of Tampa and St. Petersburg College.

Marketing and PR consultant for a number of clients, notably:- Tecomate Properties, Destin, FL. Helped create and run a national sales and marketing program selling recreational properties on a national basis. Sales exceeded $15 million in 2009. Activities included establishing Realtor partner network, advertising for properties on internet and in print vehicles, and developing plans for upgrading and marketing properties.- GuardianLion Wireless, Tampa, FL. Developed marketing and PR program for startup company that planned to manufacture and sell the world's smallest watch with GPS tracking and a cell phone, for safety.

Us

Created and managed sales and marketing program for startup division, selling recreational home sites at 10 developments in four states to consumers, and business-to-business bulk sales to developers.• Helped division grow revenues from $16 million in 2006 to $50 million in 2007. • Generated 650-plus leads per month via internet advertising, Realtor outreach, targeted direct mail tied to registration incentives.• Reduced cost per sale by more than 40% year-over year with targeted marketing approaches.• Created inside sales team and implemented customer relationship management program to improve lead-to-sale ratio.• Sold 23 of 25 home sites in Pines at Fisher River community in northwest Montana in 15 months during 2006-2007 despite difficult market conditions.• Used market research to target geographic areas for business-to-business deals that proved to be the most successful areas for division in 2007.

Us

Retooled and managed marketing program for homebuilder with 81 sales locations in 19 states. • Grew sales 35% in 2004 vs. previous year by instituting effective sales and marketing training, modernizing 35 sales centers, creating new branding and marketing strategies.• Generated 55,000-plus leads in six-month period in 2005, focusing on direct-response TV, internet advertising, customer and Realtor referral programs.• Created customer relationship management program, inside sales department to improve lead-to-sale ratio.• Instituted market research disciplines, including market-by-market pricing and competitive analysis coupled with studies of regional economic and homebuilding trends.

Birmingham, Al, Us

Managed public relations and internal communications for $1.5 billion homebuilding/industrial conglomerate. Specialized in crisis communications, handling 2001 coal mining accident in Brookwood, Ala. that had 13 fatalities, along with major environmental issues in Birmingham, Ala. Coordinated story placements in New York Times, USA Today, Builder magazine, among others. Created and managed internal communications program

St. Petersburg, Fl, Us

Served as business news editor, deputy business editor, and business reporter. Won first place, best U.S. real estate newspaper story, National Association of Real Estate Editors, 1999.

Mba, Marketing

B.A., History