Kyle Pedersen Email & Phone Number

Asheville, Nc

• Directed all marketing efforts to support sales & distro, retail & pubs, trademark agreements, andinternal employees & culture.• Managed full brand refresh requiring newly designed primary and secondary packaging,implementation of new brand logo, new type face, and all sales and marketing materials.• Oversaw all print, digital, social media strategy and implentation for home and away markets.• Provided marketing support to over 30 wholesalers across 10 states.• Oversaw label and package development for approximately 30 new product releases per year.• Managed all vendors including PR agency, digital ad spend, primary and secondary packagingvendors, merchandise procurement, website, etc.

Chapel Hill, North Carolina, United States

• First remote employee for Wicked Weed Brewing and covered Hillsborough, NC to the NCcoast.• Built the largest volume and revenue sales territory for the entire company through strictly independenton and off-premises accounts along with Whole Foods Market and Total Wine. No traditionalchain or convenience store sales or programming.• Managed transition from being self-distributed to working with wholesalers and representingWicked Weed Brewing throughout AB-InBev acquisition.

Raleigh, North Carolina, United States

On-Premise beer and wine sales representative for Durham and Hillsborough regions.• Distributed approximately 55 individual breweries to approximately 150 unique accounts.• Weekly gross sales figures average between $56,000 - $65,000.• Worked closely with brewery representatives to activate quarterly crew-drives to maximize localrepresentation and to secure new taps and maintain existing permanent taps.• Provided nightly and weekend support to accounts to promote events including tap takeovers, beerfestivals and other specialty events.

San Francisco Bay Area

• Contracted with Another Planet Entertainment to curate and manage Eco Lands activation for2010-2014 Outside Lands Music and Arts Festival; daily attendance +75,000.• Eco Lands is one of the largest non-profit partnerships among all music festivals in the UnitedStates.• Responsible for selecting and managing annual partnerships with over 20 non-profits.• Each year, coordinate more than 350 volunteers over the course of four days.• Developed and established Farm Lands which included a dynamic farmers market and straw-baleamphitheater seating.

San Francisco Bay Area

• Coordinated all communications, branding, and policies between SFHA and Mayor GavinNewsom's Office, City and County Board of Supervisors and other elected officials.• Supervised a department team of four staff and managed annual budget of $750,000.• Prepared communication and branding plans to ensure cohesive messaging of agency policies,procedures, and forthcoming initiatives.• Established workforce policies and oversaw initiatives that led to the creation of over 200employment opportunities for SFHA residents.

San Francisco Bay Area

• Managed citywide contract that supported thirteen community organizers in ten police districts tobuild and strengthen relationships between San Francisco Police Department and communitymembers.

Master Of Social Work - Msw, Community Organization, Planning And Development

Human Studies, Education, Psychology And Sociology