Kyle Peterson

Kyle Peterson Email and Phone Number

Chief Marketing Officer @ Summit Hill Foods
Kyle Peterson's Location
Atlanta Metropolitan Area, United States, United States
Kyle Peterson's Contact Details
About Kyle Peterson

Business leader with broad general management, sales, and marketing expertise. Combines strong analytical business acumen with marketing creativity to drive business results. Agile leader with blue chip CPG training combined with fast-paced, entrepreneurial, brand building experience. Well rounded experiences, including brand and P&L management, sales and customer planning, corporate strategy, brand campaign building, supply chain leadership, and diverse channel and licensing partnership experience. Proven track record of building teams that consistently deliver result on both large, established businesses ($600M+) in highly competitive, mature markets and small, emerging brands (<$50M) in fast paced, entrepreneurial environments. Known for bringing fresh thinking to business development, marketing communication, and ways of working that drives superior financial results.

Kyle Peterson's Current Company Details
Summit Hill Foods

Summit Hill Foods

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Chief Marketing Officer
Kyle Peterson Work Experience Details
  • Summit Hill Foods
    Chief Marketing Officer
    Summit Hill Foods Jul 2024 - Present
    Rome, Georgia, Us
    Leading Marketing, Insights, and Innovation teams across Retail, Ecommerce, Foodservice, and B2B channels for leading brands including Better than Bouillon and The Original Louisiana Hot Sauce.
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  • Newk'S Eatery - Kennesaw Ga
    Franchise Owner
    Newk'S Eatery - Kennesaw Ga May 2021 - Present
    Investing and operating Newk's Eatery Franchises in north Atlanta Metro. Newk's Eatery is a fast casual dining experience in a refreshing and stylish atmosphere with an emphasis on freshness and flavor.
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  • Innovasian
    Svp Of Marketing/Cmo
    Innovasian Jul 2022 - Mar 2024
    Tukwila, Washington, Us
    Lead the marketing organization for InnovAsian Cuisine, a leading frozen global cuisine brand across Traditional Retail, Club, and Foodservice (Prepared Foods) Channels.
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  • Sunopta
    Vice President Of Marketing/Gm Frozen Fruit & Fruit Ingredients
    Sunopta Jan 2019 - Jan 2020
    Eden Prairie, Minnesota, Us
    Selected to lead $300M private Label and branded Frozen Fruit and Fruit Ingredient platform through margin and business transformation. Responsible for pricing strategy, branded innovation for category expansion, and network optimization to reduce cost, and PNL ownership.
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  • Sunopta
    Vice President Of Marketing/Gm, Beverage And Snacks
    Sunopta Sep 2017 - Jan 2019
    Eden Prairie, Minnesota, Us
    Selected to lead commercial turn-around of $330M conventional and organic portfolio of Beverage & Snacks. Platform included co-manufacturing, private label and branded products in Non-Dairy Milk, Juice, Broth, Fruit and Roasted Snacks . Responsible for strategy, innovation, pricing, commercialization, and PNL ownership. Successfully drove $100M in revenue growth via launch of $50M aseptic broth portfolio, expansion into Foodservice channel, and development of proprietary Oat Milk.
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  • Post Consumer Brands
    Vice President, Corporate Strategy And Business Development
    Post Consumer Brands Feb 2017 - Sep 2017
    Lakeville, Mn, Us
    Selected to lead new Corporate Strategy and Business Development team. Developed new corporate vision and strategy. Formed new business development teams to drive growth in under-developed channels, including Foodservice, E-commerce, and Natural/Organic. Led portfolio strategy development for Weetbix acquisition.
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  • Post Consumer Brands
    Vice President, Marketing And Brand Management
    Post Consumer Brands Mar 2015 - Feb 2017
    Lakeville, Mn, Us
    Selected to lead the marketing integration of combined $1.8B Post and Malt-O-Meal cereal portfolios that includes Pebbles, Great Grains, Honeycomb, and Honey Bunches of Oats. Built new marketing organization that included brand management, shopper, e-commerce, insights, and integrated marketing communication. Drove multi-year revenue and share growth across portfolio in declining category through re-positioning of brands, new marketing campaigns and more efficient marketing mix. Led development of Mondelez licensing partnership and launch of Oreo and Honey Graham Smores cereal. Propelled re-positioned Pebbles cereal brand from #4 to #1 Kid cereal in 18 months.
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  • Post Consumer Brands
    Sr. Director/Director Brand Management
    Post Consumer Brands Sep 2013 - Mar 2015
    Lakeville, Mn, Us
    Selected to develop and lead new marketing organization responsible for strategy, renovation, and innovation for Malt-O-Meal ($600M) and MOM's Best natural cereal brands. Promoted to Sr. Director with expanded responsibility for Hot Cereal (Better Oats) and portfolio of newly developed international brands. Executed successful turn-around of flagship Malt-O-Meal brand, reversing 4 year decline and starting 4 years of consecutive growth in declining category through new integrated marketing campaign, improved design, unique innovation, and proprietary shelving solutions. Established licensed brand strategy, launching Weight Watchers and DreamWorks cereal lines.
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  • General Mills
    Sr. Marketing Manager, Yogurt Division
    General Mills Oct 2011 - Aug 2013
    Minneapolis, Minnesota, Us
    Selected to lead the US integration of international Liberté natural/organic yogurt brand and manage Mountain High natural yogurt brand. Responsible for brand PNL, strategy, campaign development, and innovation. Renovated two product lines for US production, integrated sales, redeveloped packaging, and brand positioning for regional re-launch, doubling sales in less than 10 months. Launched first GMI regional advocacy campaign featuring targeted digital, social media, PR, and event sampling, delivering 50% turns growth.
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  • General Mills
    Sr. Marketing Manager, Cereal Division Strategic Growth Customers
    General Mills Sep 2008 - Oct 2011
    Minneapolis, Minnesota, Us
    Responsible for customer marketing plans, shelving recommendations, and pricing strategies for key strategic growth customers. Delivered two consecutive years of share growth across all customers and double digit sales growth in 7 of 10 customers. Customer portfolio represented over $900M in sales, including Kroger, Supervalu, Safeway, Publix, Target, Drug and Dollar channels.
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  • General Mills
    Brand Manager, Cereal Division - Supply Chain Optimization And Margin Improvement
    General Mills Jul 2007 - Sep 2008
    Minneapolis, Minnesota, Us
    Promoted to broad general management assignment tasked with improving cereal margins across supply chain, sales, and marketing. Delivered record savings by enabling a more flexible, regionalized supply chain strategy, improved product mix, and innovative pricing strategies. Delivered record $98 million in annual profit improvement. Led dedicated cross-functional team that included marketing, consumer insights, finance, logistics, sales, sourcing, and operations.
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  • General Mills
    Sr. Associate Marketing Manager - Organic Division
    General Mills Aug 2005 - Jul 2007
    Minneapolis, Minnesota, Us
    Managed diverse product portfolio across 10 organic categories for two brands: Muir Glen and Cascadian Farms. Successfully defended leading share positions across multiple categories against large mainstream brands entering the organic segment. Led development of new Muir Glen Brand positioning focused on targeting “Foodies” to create meaningful differentiation against new mainstream organic brands.
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  • General Mills
    Sr. Associate Marketing Manager - Baking Division
    General Mills Aug 2004 - Aug 2005
    Minneapolis, Minnesota, Us
    Promoted to manage P&L and new product development of $100 million Betty Crocker Cookie and Muffin mix brands. Successfully executed turn-around of declining brand in a declining segment through repositioning and product renovation. Led and implemented strategy shift on cookie mix involving new target and positioning. Delivered +15% sales growth and +4pt share gain.
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  • General Mills
    Associate Marketing Manager - Foodservice Snacks
    General Mills Aug 2003 - Aug 2004
    Minneapolis, Minnesota, Us
    Managed broad portfolio of snacks across C-store, Vending, and Schools. Delivered double digit growth through portfolio optimization and channel focused innovation. Developed and launched channel unique Sunkist Fruit Snacks and Trix Cereal bars that met School Channel health requirements.
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  • Pfizer
    Brand Management Intern - Listerine
    Pfizer Jun 2002 - Aug 2002
    New York, New York, Us
    Developed strategic marketing plan to reposition Listerine Tartar Control Mouthwash.
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  • General Mills
    Operations Management
    General Mills 1997 - 2001
    Minneapolis, Minnesota, Us
    Experience managing large teams of union operators in two cereal plants. Responsible for managing plant productivity and cost goals. Started in Lodi in a two year rotational training program as project engineer, system engineer, shift team-leader, and new system start-up manager. Worked as packaging team leader on Toledo where I improved line efficiency from 55% to 65% through innovative start-up procedures, changeover planning, and improved manpower utilization. Achieved 5% plant productivity increase through improved line scheduling.
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  • Cargill
    Engineering Intern - Oil Seeds
    Cargill 1993 - 1996
    Wayzata, Minnesota, Us
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Kyle Peterson Skills

Customer Insight Cross Functional Team Leadership Brand Architecture Integrated Marketing Brand Management Product Marketing Product Innovation Leadership Digital Marketing P&l Management General Management Sales Social Media Marketing Packaging Project Management Operations Management Customer Marketing Business Model Development Campaign Plans

Kyle Peterson Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Finance
  • University Of California, Davis
    University Of California, Davis
    Chemical Engineering

Frequently Asked Questions about Kyle Peterson

What company does Kyle Peterson work for?

Kyle Peterson works for Summit Hill Foods

What is Kyle Peterson's role at the current company?

Kyle Peterson's current role is Chief Marketing Officer.

What is Kyle Peterson's email address?

Kyle Peterson's email address is ky****@****wks.com

What is Kyle Peterson's direct phone number?

Kyle Peterson's direct phone number is +195232*****

What schools did Kyle Peterson attend?

Kyle Peterson attended Northwestern University - Kellogg School Of Management, University Of California, Davis.

What skills is Kyle Peterson known for?

Kyle Peterson has skills like Customer Insight, Cross Functional Team Leadership, Brand Architecture, Integrated Marketing, Brand Management, Product Marketing, Product Innovation, Leadership, Digital Marketing, P&l Management, General Management, Sales.

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