Kyle Shane Email & Phone Number

Charlotte, North Carolina, United States

- Developed and managed a trusted-advisor relationship with key accounts, customer stakeholders and executive sponsors- Cross-functionally teamed with Product, Sales, Implementation and Marketing to ensure customers have the full power of Knowde behind them- Worked jointly with the Sales Team on process improvements, enablement, proposals and renewals- Created new hire processes to enhance training and development of CSM team members- Evaluated opportunities to increase customer satisfaction, expansion, and retention- Executed on all phases of the customer journey, including deployment, change management, business performance reviews, roadmap advisory, and renewal touch points

Charlotte, North Carolina, United States

- Created and implemented go-to-market strategies and plans- Collaborated with stakeholders to identify areas of focus (markets, products, audiences) and align on campaign topics- Coordinated with other KnowdeDigital™ team members to create supporting multi-channel marketing plans, establish budgets, and evaluate campaigns for effectiveness to ensure storefront owner satisfaction- Tracked, analyzed, and optimized cross-channel marketing campaigns to ensure highest level of success- Conducted monthly review meetings to report on campaign performance and progress against KPIs

Charlotte, North Carolina Area

- Led Digital Marketing Team’s planning and execution for all client marketing campaigns (B2B and B2C)- Managed team of 4 with ongoing hiring, training, support and professional development- Planned and executed client marketing campaigns and initiatives in order to generate positive results- Guided client budgeting, forecasting, KPI targeting and creative strategies for all marketing-related campaigns-Implemented internal processes and procedures to enact more efficient team operations and better client deliverability and retention- Maintained client and key stakeholder satisfaction with continual support, desirable outcomes and identifying additional areas of opportunity- Ensured all cross functional team management, planning and deliverability aligned with client’s scope of work and exceeding expectations

Charlotte, North Carolina Area

- Managed 60 clients with over $100,000 in combined marketing-related fees- Achieved Q1/Q3/Q4 ‘19 Account Management Team upsell goal of 100%- Planned and analyzed marketing efforts including SEO/SEM, conversation optimization, lead generation and social media campaigns- Facilitated the generation of over 35k new customer leads in 2018 and 50k in 2019- Assisted in team’s hiring and training of new company employees- Expanded client relationships by growing services delivered and revenue generated within accounts

Charlotte, North Carolina

- Coordinated the execution of data-driven web marketing strategies and client requests with the internal client services team- Achieved of Q3/Q4 ‘18 Account Management Team upsell goal of 100%- Identified opportunities and determined a solution to help clients reach business and revenue goals- Provided actionable insights and proactive recommendations based on campaign performance and results

Charlotte, North Carolina Area

- Formulated campaign strategy by researching keywords, potential marketing channels and analyzing competitors- Copywriting and coordination with teams to generate new material for campaigns- Leveraged industry tools to create and refine lists of targeted search terms- Provided monthly reporting on campaign performance

Charlotte, North Carolina Area

- Consulted clients on web development and digital marketing best practices- Account liaison between clients and user interface team- Wireframe creation, design integration, SEO implementation and project management for traditional and e-commerce websites- Managed all maintenance related request for 21 accounts

Greater Chicago Area

- Identified strategic markets to prospect and obtain new business - Worked with clients to execute market segmentation and targeting - Distributed marketing collateral customers and businesses - Developed and maintained client relations with campaign management

Greater Chicago Area

- Conducted consultative calls with small businesses and senior-level executives regarding their public relations, reputation management, and search visibility strategies- Demoed web-based PR software to businesses in order to deliver B2B and B2C marketing/PR programs- Effectively sold the value and benefits of content marketing, marketing automation, social media management, and building public relations through marketing and PR suites- Built sales pipeline and managed all aspects of the sales cycle, negotiate contracts, and forecast monthly revenue- Monitored and analyzed customer analytics related to their marketing campaigns

Northbrook, Il

- Engaged in suggestive and consultative selling of advertising specialty items and print solutions- Responsible for lead generation and research, new business prospecting, pipeline management, account planning, face-to-face sales presentation, and sales strategy/development for new and existing accounts- Developed marketing materials for various branding initiatives including direct mail campaigns, trade shows and events, loyalty programs, and sales incentives- Served as primary liaison between internal agency staff, external vendors, and client- Managed projects to completion by sourcing product, proofing artwork, and ensuring a timely delivery- Daily use of CRM and other applications to track, analyze, and forecast revenue and profit- Participated in developing e-commerce web store solutions to consolidate the purchasing process for our clients. Involved in inventory management, merchandising, web design, and presentation for these sites

- Assisted Sales and Marketing Departments in generating new customer leads- Acted as the base of communication between clients and the company- Served as internal contact for branded marketing materials- Sought and analyzed competitor marketing and sales materials both online and offline providing Harbor Light with a competitive advantage- Generated an intricate potential new client spreadsheet for over 150 prospects for Business Development department