Kyle Reddy

Kyle Reddy Email and Phone Number

Digital | E-Commerce | Strategy | Innovation @ Massmart
sandton, gauteng, south africa
Kyle Reddy's Location
City of Johannesburg, Gauteng, South Africa, South Africa
Kyle Reddy's Contact Details

Kyle Reddy work email

Kyle Reddy personal email

n/a
About Kyle Reddy

A result orientated leader and team-player with good business acumen, strong interpersonal skills, coupled with the ability to execute tasks through an analytical and strategic application of myself to achieve results and deliver in accordance with internal and external stakeholder expectations. I bring to any organization 10+ years of practical and strategic knowledge gained from experience within the Digital, E-Commerce & Project Management industries. Within the E-Commerce & Digital environment, I have worked as an Account Manager, Digital Marketing Strategist, User Experience & Web Optimization Specialist and my current role as Head of Ecommerce. The exposure across multiple roles has allowed me to understand the full spectrum of the digital world. With the end-to-end knowledge and experience, I am well equipped to create, manage and evolve new or existing B2B, B2C, and B2B2C landscapes. In conjunction with project management qualifications and experience, the skillset that I have at my disposal is the perfect balance between business strategy, technical knowledge and project management which ensures that I am able to deliver on a daily basis, and that I am able to deliver in the most effective and productive manner.I have created and maintained strong relationships with clients across some of the largest companies and brands known to consumers in South Africa which are predominantly not in the online space. A major focus over the past few years has been to enable non-digital brands to enter and establish themselves in the digital space and that includes but is not limited to brands like Nedbank, Absa, Discovery, Momentum, Samsung, HP, Dell & Pandora. I am responsible for working in collaboration with each brand to create a business strategy and to then ensure a seamless execution on each strategic objective to achieve the business goals.

Kyle Reddy's Current Company Details
Massmart

Massmart

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Digital | E-Commerce | Strategy | Innovation
sandton, gauteng, south africa
Website:
massmart.co.za
Employees:
7443
Kyle Reddy Work Experience Details
  • Massmart
    Senior Manager I: Site Experience And Marketplace Partnerships
    Massmart Jan 2024 - Present
    City Of Johannesburg, Gauteng, South Africa
    Plan, develop and execute a strategy that will assist in meeting and exceeding digital sales targets. Responsible for leading the online sales of assigned product categories across all digital channels
  • Massmart
    Ecommerce | Analytics | Product Analyst
    Massmart Feb 2023 - Jan 2024
    City Of Johannesburg, Gauteng, South Africa
    Web & Mobile Platform Analyst & Optimization SpecialistMakro - Builders Warehouse - Game
  • Wunderman Thompson
    Senior Digital Experience & Crm Strategist
    Wunderman Thompson Jul 2020 - Jan 2023
    City Of Johannesburg, Gauteng, South Africa
    Standard Bank | Telkom | Nestle | +
  • African Sales Company
    Head Of Digital
    African Sales Company Jul 2019 - Jul 2020
    Midrand
    Evolve an obsolete digital platform into a fully integrated and digitallycompetitive business to be able to compete with the industry leaderswithin the business segment.Collaborate with teams across Europe on luxury international brandsto deliver an international standard customer facing digital businessthrough company owned platforms.Work in conjunction with some of the largest retailers in South Africato produce several bespoke digital store presence within the likes ofWoolworths, Edgars, Foschini, Truworths, Dis-Chem, Clicks.Optimize website and marketing strategies for other world renownedfragrance and cosmetics brands as well as execute on deliverables.Manage stakeholder expectations both locally through brandmanagers and retail stakeholders, as well as international Principlebrand stakeholders.Deliver projects within scope of work, (whilst catering for scopecreep), as well as within budget and within strict capacity planning.Manage digital marketing and digital asset creation through externalagencies on an ongoing basis to ensure maintenance and growth inmarket share, brand awareness, campaign management and ROI.Work closely with external development team to create a fullyfunctional and operational e-commerce website that is integratedthrough CMS, WMS, Couriers, and retail stores across the country.Build and maintain relationships with counterparts across Europeto deliver on projects for respective brands in the South African market.Manage client services through telephonic escalations, live chat, emailcorrespondence, social media and the website, for problems relatingto fulfillment, website faults, reversals, refunds, non-deliver, userjourney problems and overall customer satisfaction matter.
  • Digital Planet
    Head: Ecommerce Client Services
    Digital Planet Aug 2016 - Jul 2019
    Paulshof , Sandtong
    Head of Ecommerce – Digital – Marketing – User Experience – Web Optimization – Brand Management • Successfully managing a team combined with account managers, merchandisers, marketing, web optimization, user experience specialists and client services to provide exceptional service to clients.• The team has worked on several existing businesses and new business ventures to help grow their market share in the digital space and establish the brands within the online space.• Headed the planning and execution of multiple new websites, new back-end systems, integrations, CMS, and end-to-end ecosystem creation.• Introduced digital brochures for marketing and successfully decreased spend, increased engagement, increased revenue and brand awareness with overall improvements in ROI.• Directed successful digital strategies across, SEO, PPC, social media, acquisition and app based strategy• Assisted financial clients with system integrations, client migrations (+1.5 million), and ensured that change management success and support throughout.• Build and maintain healthy client relationships to grow the business and to find additional revenue streams within existing clients to grow digital portfolio.• Recognised as an “ALL STAR” performer for leading high performing teams, increasing business unit support, and consistently delivering quality results.• A member of MANCO within the Business. • Invited to speak at Digital and E-commerce conferences within South Africa.
  • Digital Planet
    Digital Marketing Strategist & Ux Specialist
    Digital Planet Mar 2015 - Aug 2016
    Paulshof, Sandton
    Digital Marketing Strategist & UX Specialist – Digital – Marketing – User Experience – Optimization – A/B Testing – Behaviour Analysis• Conduct comprehensive end-to-end analysis of client websites and present business cases on improvements for customer behaviour, bounce rates, shopping carts and checkout page performance.• Successfully improved website conversion rates from 0,8% to 5.0% from A/B testing, heat mapping and website optimization.• Used innovative and fresh ideas to run acquisition campaigns that increased marketing database from 5000 to 32000 within two financial quarters.• Utilize marketing funds within budget to plan, create and execute on complete seasonality and provided substantial ROI to the business and client.• Created company best practice handbooks and personal blogs around UX and website optimization.• Invited to speak at Digital Conferences around UX.
  • Digital Planet
    Account Manager
    Digital Planet Mar 2014 - Feb 2015
    10A Achter Road, Paulshof, Sandton
    E-Commerce Account Manager – Digital – Marketing – Business Strategy – Client Services – Data Analysis – Campaign Management• Discuss and agree the business strategy with clients and ensure successful alignment and execution to achieve strategic objectives.• Direct supporting of internal business units and external vendors to deliver on tasks in accordance with the business expectations.• Daily telecoms, video calls, internal and external meetings.• Logging projects and ensuring prioritization of client projects based on impact, deadlines and severity.• Embody the role of key stakeholder/sponsor within the business across all forums.• Host monthly stakeholder reporting sessions – performance, progress updates, statistics, analytics and operations.• Managed a portfolio of several key accounts within the E-Commerce and Digital sector including new to market start-ups.• Successfully grew a key account from a monthly revenue of R300k to R21m over the space of two years (Involvement in the account continued following promotion to Digital Marketing Strategist).• Strategically drove several successful Black Friday and Cyber Monday campaigns.• Successfully executed festive campaigns from October to December and ensured seasonality throughout the calendar year.

Kyle Reddy Skills

Online Advertising Digital Marketing New Business Development Project Management Account Management Online Marketing Email Marketing Product Management Marketing Business Development Social Media Marketing E Commerce Google Analytics Business Strategy Microsoft Office Sales Marketing Strategy Online Marketing Analysis Relationship Management Digital Marketing Experience

Kyle Reddy Education Details

  • Tongaat Secondary
    Tongaat Secondary
    Matric

Frequently Asked Questions about Kyle Reddy

What company does Kyle Reddy work for?

Kyle Reddy works for Massmart

What is Kyle Reddy's role at the current company?

Kyle Reddy's current role is Digital | E-Commerce | Strategy | Innovation.

What is Kyle Reddy's email address?

Kyle Reddy's email address is ky****@****t.co.za

What schools did Kyle Reddy attend?

Kyle Reddy attended Tongaat Secondary.

What skills is Kyle Reddy known for?

Kyle Reddy has skills like Online Advertising, Digital Marketing, New Business Development, Project Management, Account Management, Online Marketing, Email Marketing, Product Management, Marketing, Business Development, Social Media Marketing, E Commerce.

Who are Kyle Reddy's colleagues?

Kyle Reddy's colleagues are Anelle Groenewald, Taariq Wesson, Nonkonzo Makhwabasa, Lizo Homani, Siyasanga Makamba, Somi Mgedezi, Tumelo Majafe.

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