Co-founder and head of strategy at High Performers - an online education platform that works with professional athletes to produce cinematic online education products for enterprise clients, sports organizations, and the personal development market.

Responsible for developing global partnerships and leading marketing efforts.Working with the executive and development teams to create new product features.Developed and implemented user acquisition strategy that leveraged social media influencer campaigns across platforms like Instagram and Youtube Managed email automation sequences that focused on onboarding new users, increasing daily active user count, and providing newsletter updates Collaborated with the design team to provide QA testing, optimize UX/UI, and rollout new features to beta test group Represent company at trade association meetings to promote products

Lead the team responsible for the design, development, and marketing of a cryptocurrency wallet app Structure and implement the email automation systems using ActiveCampaign software Managed the customer feedback process through email contact, Facebook group administration, and recorded testimonial meetingsGather data on competitors and analyze their prices, sales, and method of marketing and distribution Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires to obtain customer data

Advise the CEO on marketing strategies while developing partnerships within vertical markets.Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors Compile lists describing product or service offeringsInitiate market research studies or analyze their findings Gather and organize information to plan advertising campaigns Prepare and negotiate advertising and sales contracts Contact organizations to explain services and facilities offered

Identify, develop, and evaluate marketing strategies based on knowledge of established objectives, market characteristics, and cost factors Determined marketing KPI's and processes that lead to the achievement of our company-wide goals Managed the planning, development, and launch of new product offerings generating multiple 6-figure campaigns Responsible for testing and integrating new marketing software solutions for the company to adopt Increased lead generation through new channels like Facebook ads, affliate campaigns, and content marketing Produced and marketed an iTunes Top 10 podcast in the education category, Kwik Brain Podcast

Built an in-house CRM system to automate customer support ticketing and reduce response time Established content marketing processes and trained new content creation hires Developed new information products and launched multiple million dollar campaigns with the marketing team Worked with the CMO to define required skills, experience, and tests for new marketing recruits Recruited, interviewed, hired, and trained new employees across 5 departments Defined the KPI's for each department and worked with teams to manage their progress