Kyle Senger Email & Phone Number

Regina, Sk, Ca

Saskatoon, Saskatchewan, Canada

Manage all marketing aspects of the FFUN Group brand (Automotive, Recreational, Used, Financial) across their 25 locations across Saskatchewan and beyond. • Strengthen the brand’s unique image, personality and voice to build relevance among the target consumer audience and improve the reputation of the company• Establish an industry-leading social, digital and web presence that drives consumer awareness, engagement and ultimately purchase• Develop exciting, fun, and integrated marketing campaigns to increase new customer traffic, achieve KPIs and build customer loyalty• Developing unique promotional ideas executed across a wide variety of mediums including, TV, Radio, Social, Google, Automation, and more• Work cross-functionally with Executive team, sales, parts and service to make sure all marketing promotions are targeted and delivered to fulfill customer expectations• Ensure manufacturer co-op advertising programs are utilized and advertising is compliant with guidelines• Manage an overall $5 million+ marketing budget, with the ability to pivot quickly based on changing expectations and priorities• Data analysis, using both the CRM and digital analytics, to identify strategic touchpoints with our customers and define the customer journey that can further our market penetration• Mobilize the marketing team to deliver high ROI results with speed and efficiency

Setup and tear-down tv production at Saskatchewan Roughrider Football Club home games, assist on-field cameraman during games.

Regina, Saskatchewan, Canada

Working alongside the Senior Leadership Team as the strategic marketing lead for one of the largest businesses in Saskatchewan.• Create and execute strategic marketing plans across seven provincial locations and three equipment divisions (Agriculture/Construction/Heavy Trucks)• Build and manage a $2 Million provincial budget according to plan• Manage a marketing team that connects sales and management with customers in the marketplace through advertising, digital platforms, radio, publicity, direct marketing and sponsorships• Based on customer and staff research, implement new corporate brand standards with consistent messaging that highlights differentiators• Develop digital presence on all social mediums, while analyzing current web statistics and enhancing exposure through online ad campaigns

Regina, Saskatchewan, Canada

Worked in part over 10 years with the oldest team in Junior Hockey. Built great relationships while being involved in various areas of game night productions; running replays, in-game promotions, statistics, music and even manning the team's Social Media from time to time.

Regina, Saskatchewan, Canada

Conducted marketing for the South Saskatchewan region (Regina, Estevan, Weyburn, Shaunavon, Swift Current) of this highly reputable, national accounting firm.• Create and implement strategic regional marketing plans• Build and manage $500K regional budget according to plan• Organize sponsorships, events and seminars across South Saskatchewan• Develop advertising campaigns through numerous mediums• Foster relationships with key internal/external stakeholders

Regina, Saskatchewan, Canada

My first marketing gig with Saskatchewan's telecommunications giant. Enjoyed great mentorship, and learned to be a true professional.• Negotiate sponsorships and SaskTel’s subsequent benefits • Create marketing collateral such as brochures and posters• Develop community relations website content for SaskTel.com• Create numerous user guides and conduct internal/external training for SaskTel’s Centrex IP Service• Build brand awareness for Voice over IP in the business community