- Improved & optimized Paid Search campaigns on Google & Bing to meet & exceed lead & demo goals.- Worked with Google reps to grow form fills, leads, & demos by 21% every month for all business area priorities.- Worked & delegated cross-team efforts to generate banner creatives while employing ABM tactics used to influence sales numbers.

- Advised & informed several website re-design projects for SEO best practices in terms of site structure, technical obstacles, on-page elements, off-site factors, page speed, and more.- Built & managed high-performing advertising campaigns in the Paid Search & Paid Social channels.- Performed competitor keyword gap analysis for content creation projects.

• Was responsible for the traffic growth & weekly reporting for 3 high-spend B2B clients.• Performed content gap analysis while researching the best areas to create content in each silo.• Reported and presented key findings for traffic & rankings to large-sized clients.

• Grew & managed 17 attorney client accounts by scheduling meetings & pitching new areas to improve lead volume.• Optimized & implemented website re-design recommendations on a company-wide site migration project within Wrike.• Collaborated with multiple local stakeholders to improve backlink quality and quantity for clients.• Presented training deck at internal summit conference to educate & inform for industry best practices.• Designed, developed & streamlined a monthly report template for 25+ marketing strategists using VBA macros and Excel.

• Responsible for 100’s of individual franchise locations’ digital advertising weekly and monthly spend.• Led team of 3 analysts to research, vet, discover, and deliver presentation of new potential tools to the entire team of 10+ seniors & managers.• Advised client consultants to implement local SEO and targeted PPC tactics within tickets using Salesforce and Trello.

• Managed over $600,000 in monthly Google Ad spend for Education clients in Search, Display and Paid Social with 20+ campuses nationwide.• Successfully drove up total leads year-over-year by 60% at a 27% more efficient CPA for a Florida based Education client utilizing Google Ads, Bing, AdRoll and other display vendor traffic.Job Duties:• Managed Google AdWords, Bing, AdRoll, School Select and Facebook campaigns for multiple Education clients.• Optimized campaigns by making strategic bid adjustments via Marin and Google while communicating the implications to internal teams.• Projected monthly lead, budget goals and forecasts for clients routinely.• Contacted and built vendor relationships as well as followed company procedures for signing IOs.• Worked with client’s dedicated Google reps to provide recommendations to clients with regard to adding new campaign opportunities like RLSA, Display Select, and better retargeting solutions.• Tracked daily spend and leads through excel and internal tools, and completed monthly keyword reports analyzing performance in the various vendors.• Provided search query reports and paid/organic reports to the SEO team to inform overall deliverables.• Integrated proper pixels on confirmation pages, set firing rules in GTM as well as entered tickets to place Optimizely and Marin tracking codes on specific pages.• Split tested landing page elements like form fields, on-page copy, images and mobile vs. responsive sites to improve conversion rate.• Tested multiple text ads / banner ads simultaneously to improve CTR in Google, Bing and AdRoll.

• Performed advanced keyword research on 10,000s of keywords and content creation opportunities for several Fortune 500 Clients.• Presented monthly reports, strategic outreach initiatives, and technical recommendations to Clients via Phone, WebEx, PowerPoint decks and Emails.• Discovered and pitched on-page SEO recommendations like removing technical obstacles and content optimizations to global clients in English for multiple language translations.• Executed and delivered competitive backlink analysis for Clients’ link building efforts while providing internal teams with step-by-step training documents to replicate those deliverables.• Provided optimizations and requirements to Fortune 100 Clients’ social teams to integrate SEO and Social workflows.• Conducted an internal cross-device & multiple industry study in order to examine Time of Day data as it relates to Brand & Non-Brand conversions.• Managed, monitored and tracked offshore team’s directory link submission projects under strict deadlines.

• Edited, sourced and optimized over 200 blog images for increased search engine rankings.• Conducted keyword research with the Google External Keyword tool and SpyFu to build out university pages for 25 states.• Ordered content written for backlinking campaigns to post on article & social websites.

• Developed the core membership website product that allowed the company to facilitate 1000's of online customers.• Responded to customer inquiries regarding their purchases via email and live training webinars.• Managed and trained outsourced employees to fulfill web-design orders.