Kyle Watson Email & Phone Number

Winnipeg

•Key Account Management Retail - Fresh (Manitoba) and Frozen (Western Canada)•Key Account Management Food Service - Frozen (Canada)•Manage sales team, independent broker, and merchandising teams (16 direct reports)•Supervise office staff to ensure the businesses priorities are aligned (5 direct reports)•Budgeting -Track top of line business expenditures to ensure we maintain profitable •Research and Development - Product creation, sku rationalization, keep up with current trendsMajor Highlights:•Since Jan 2017 my team and I have put a large focus on growing our presence in retail. Four years later we've successfully grown retail sales by over $1.6 million.•Acquired the Walmart business in Manitoba, March 2017. We’ve shown tremendous growth since our launch, more than doubling our sales since inception.•Launched a social media platform mid 2018 targeting a new market of customers, leveraging our community and customer relationships to help promote our products as the better for you, local bread and buns option.•Acquired the Northland Group business, Canada wide, in November 2018, encompassing all Moxies and Chop locations.•Developed a “Value Branded Bread Line”, the Really Good brand of breads, May 2019. A product line created to partner with discount grocers like Walmart and FreshCo. Two additional Really Good skus to launch in September of 2022.•Recently acquired the Loblaws - Superstore business within Winnipeg, March 2021. We are the first bakery in Canada to delivery direct to store at Superstore.

Winnipeg, Canada Area

Manage 200+ off premise small and large format accounts within a designated area of Manitoba- Establish and maintain relationships with account owners and managers- Cold call prospective new accounts- Audit accounts and ensure they align with Red Bull's Perfect Store Standards- Continually evaluate all competitors activities within accounts Execution of the Red Bull brand- Determine product needs and maintain appropriate inventory levels within accounts- Develop and execute regional and national programs to drive incremental sales- Sell in incremental displays and cold equipment to drive sales within accounts- Align execution with monthly KPI's such as volume, distribution, new accounts, asset placement, etc.Independent Account Management- Present and sign VIP (Volume Incentive Program) to independently owned accounts- Increase the number of accounts signed to the VIP contract- Ensure VIP customers achieve increased PSA (Perfect Store Audit) scores- Continually grow volume annually within all VIP accounts

Western Canada

-Manage, train, develop, analyze, schedule and provide support to the TDM team across Western Canada -Manage, build, and maintain a partnership with twenty plus Coca-Cola Refreshment sales and distribution teams and its licensed distributors across Western Canada-Key Account program development within independent and national banner locations-Cold call, and find new business opportunities within the food service, convenience, and grocery channels-Account consultation to key customers on the food & beverage categories within their locations-Manage sales forecasts and budgets-Host the distributor and key customers to large scale eventsKey Wins:-Helped contribute to unit and dollar share growth every year for the past 4 years in all Western Canadian provinces-Grew the local independent business across Western Canada by +40%, by creating a "Perfect Store" program-Created shelf and cooler buy programs that contributed to hundreds of incremental shelves and cold equipment placements across Western Canada-Assisted in the creation of sales and marketing programs for major national banners. One banner in particular grew the brand by +35% over the last 4 years, to make it the 8th biggest volume account country wide-Made a foot print into the bar/lounge industry which is dominated by the competitor. Having little to no budget, I still managed to grow the business by +5-15% across the provinces.

Winnipeg, Canada Area

-Trained, coached, and mentored the entire sales team covering Manitoba and NWO-Audited Account Managers stores and territories-Relieved for District Sales Manager's in their absence -Led sales team projects such as shrinkage control, minimum order productivity, and the RED Store ScorecardAchievements:-I was recognized as a "Prestige Club" award winner in 2010, for myself and my teams accomplishments. We finished in the top 5% of all CCR sales teams in Canada, based on numerous sales targets.

Winnipeg, Canada Area

-Selling experience in food service, convenience retail, and large store retail-Sell and order products at customer locations; including incremental displays and equipment placements-Maintain appropriate inventory levels in sales calls; determine stores' product needs, place and transmit appropriate orders-Maintain company assets and point of sale in sales calls-Ensure sales calls meet company merchandising standards

Winnipeg, Canada Area

-Maintain and fill product on store shelves, racks, coolers, and displays-Manage inventory in store back rooms, and consolidates back stock-Communicate with Account Managers to ensure inventory levels are maintained-Place point of sale within specific accounts-Relieved for Account Managers in their absence

Bachelor Of Arts (Ba), Economics

Small Business & Business Accounting Certificate

High School Diploma, Graduated With Honor Roll Distinction