Kyle Yates

Kyle Yates Email and Phone Number

Strategic Marketing Analyst @ Avantor | Business Marketing Degree @ Avantor
Kyle Yates's Location
United States, United States
Kyle Yates's Contact Details

Kyle Yates personal email

n/a
About Kyle Yates

At Avantor, our team leverages cutting-edge analytics to drive strategic marketing decisions, where my expertise with Power BI and Adobe Experience Platform plays a pivotal role in delivering actionable insights. My education at San Diego State University laid a solid foundation in business marketing, which I've honed through hands-on experience, developing data dictionaries and enhancing e-commerce strategies using data to increase conversion rates.My core competencies lie in synthesizing complex data into clear, strategic directives and empowering cross-functional teams with comprehensive training on data tools and reporting. With certifications in Tableau and experience in Adobe Experience Platform, I support our goals of improving customer journey experiences and ensuring that our marketing efforts are both innovative and impactful.

Kyle Yates's Current Company Details
Avantor

Avantor

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Strategic Marketing Analyst @ Avantor | Business Marketing Degree
Kyle Yates Work Experience Details
  • Avantor
    Strategic Marketing Analyst
    Avantor May 2023 - Present
    Radnor Township, Pennsylvania, Us
  • Moen Incorporated
    Senior Marketing Analyst
    Moen Incorporated Apr 2022 - Feb 2023
    North Olmsted, Ohio, Us
    Developed a KPI data dictionary, identified website challenges, top terms searched as well as email campaign performance using Acoustic, SAP Marketing Cloud, Google Analytics 360, Segment and GA4 to increase conversion rate and revenue of Moen Owners to support ecommerce teamPartnered with GIM team to implement website error pop-up tracking in FullStory, resulted in IT resolving high impact website errors in customer journey and decreasing cart abandonmentImplemented a low stock alert on Moen site to increase customer engagement and inventory management for low stock itemsPresented data reporting using Qlik Sense with documentation and hosted training sessions to cross-functional teams including our Chief Marketing Officer (CMO)
  • Finance Of America Reverse
    Marketing Analyst
    Finance Of America Reverse Jun 2021 - Mar 2022
    Tulsa, Ok, Us
    Organized data for the wholesale division including testing, reporting and insights for sales, marketing and operational elementsIdentified website traffic using Google Analytics, email campaigns in Pardot and activity in Total Expert to monitor user behaviorWorked with the sales team to provide data from Salesforce on the full lifecycle of a sale including audits to perform necessary connections between Salesforce data and our main databaseTrained new analysts on the team as well as stakeholders on data definitions and how to use tools such as Microstrategy
  • Upstrēm Inc.
    Data Analyst
    Upstrēm Inc. Nov 2020 - May 2021
    Louisville, Kentucky, Us
    Improved current processes by implementing a competition report analyzing Upstrēm Inc. vs competitorsImproved current processes by implementing a competition report analyzing Upstrēm Inc. vs competitorsAssisted in design of automated processes with bots using WinAutomationCollaborated with another data analyst on data flow, data testing and data structure using MySQL Assembled and analyzed data for business reports, making sure data and calculations are accurateIncorporated data modeling as well as dashboard and report management using MySQL and Python in MODE AnalyticsIdentified inventory issues which created solutions for inventory items
  • San Diego State University
    Tableau Visualization Intern
    San Diego State University Feb 2019 - May 2020
    San Diego, Ca, Us
    Introduced a Tableau tutorial session presentation to several program directors on how to use Tableau Server to access data visualizationsUtilized Tableau Server and Tableau Desktop for enrollment and tuition data for the marketing department and programs teams Connected data sources and created prototypes for data models such as bubble charts, trend lines, bar graphs, geolocation, data tables/matrices in sheets, dashboards, stories and created columns using SQLOrganized Excel spreadsheets using VLOOKUP, pivot tables and graphs in Excel
  • Avid Center
    Contracts Intern
    Avid Center Jul 2018 - Aug 2018
    San Diego, California, Us
    -Nonprofit organization I had the pleasure of working with during their summer internship-Contacted district directors, principals, admin, and school staff for contract renewals-Expanded computer skills using Salesforce.com -Communicated with a team of contract specialists for contract renewals
  • Homestreet Bank
    Customer Service Representative Ii
    Homestreet Bank Jul 2017 - Jul 2018
    Seattle, Wa, Us
    -Reached out to local businesses to establish relationships with business owners-Managed the Facebook page for Homestreet Bank in Kearny Mesa-Hybrid job of bank teller and sales associate
  • Jazz 88.3 Ksds-Fm San Diego Jazz88.Org
    Intern
    Jazz 88.3 Ksds-Fm San Diego Jazz88.Org Jun 2017 - Aug 2017
    San Diego, Ca, Us
    -Participated in organization of six local Jazz 88.3 events-Performed pre-recorded voice spots in the recording studio-Promoted Jazz 88.3 merchandise for San Diego Jazz events
  • U.S. Bank
    Teller Ii
    U.S. Bank Jun 2015 - May 2017
    Minneapolis, Mn, Us
    -Sales mentor for multiple tellers in the Mighty Central District-Sold credit cards/referred checking accounts to customers-Handled deposits, withdrawals, Western Union and cash advances
  • Farmers Insurance
    Sales Assistant
    Farmers Insurance Apr 2016 - Jun 2016
    Woodland Hills, Ca, Us
    -Worked alongside the top agent in the district-Scheduled meetings with clients for insurance review with an agent-Offered renewal policies to insured clients

Kyle Yates Skills

Microsoft Powerpoint Microsoft Office Microsoft Word Team Building Microsoft Excel Public Speaking Analytics Tableau Customer Service Sql

Kyle Yates Education Details

  • San Diego State University
    San Diego State University
    Business Marketing

Frequently Asked Questions about Kyle Yates

What company does Kyle Yates work for?

Kyle Yates works for Avantor

What is Kyle Yates's role at the current company?

Kyle Yates's current role is Strategic Marketing Analyst @ Avantor | Business Marketing Degree.

What is Kyle Yates's email address?

Kyle Yates's email address is ky****@****dsu.edu

What schools did Kyle Yates attend?

Kyle Yates attended San Diego State University.

What skills is Kyle Yates known for?

Kyle Yates has skills like Microsoft Powerpoint, Microsoft Office, Microsoft Word, Team Building, Microsoft Excel, Public Speaking, Analytics, Tableau, Customer Service, Sql.

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