I help marketing leaders and teams measure their marketing and find data insights that lead to smarter business decisions.I fix Google Analytics setups that are broken and help diagnose marketing problems businesses don’t know they have. I specialize in providing comprehensive Google Analytics Health Audits and high-impact Digital Marketing performance assessments. I can make the biggest impact with companies with small marketing teams and no dedicated marketing analytics resource to make sense of their data.I have degrees in both Marketing and Engineering which means I can leverage right and left brain thinking as a Web Analyst and Conversion Optimization Specialist.I love music and DJ for 107.1FM & CHIRPradio.org in Chicago. I also love Improv and have completed the Improvisational Training Programs at Second City and the Annoyance Theater. Ask me sometime why I wish I had discovered Improv twenty years ago.AREAS of EXPERTISE• Web Analytics: Planning, Implementation (GA / GTM), goal setting, funnel optimization, reporting and insights• Digital Marketing Strategy: metrics and goal setting, execution planning• Conversion Optimization: neuromarketing, persuasion, consumer psychology, calls to action TOOLS I'M EXPERIENCED WITH:• Google Analytics• Google Tag Manager• Google Search Console (formerly Webmaster Tools)• Google Data Studio• Hot Jar• Moz Pro Tool• SEMrush• CMS (Wordpress, Expression Engine, Pressero, etc.)• Email Platforms (Mailchimp, ActiveCampaign, etc.)
Listed skills include Web Analytics, Digital Marketing, Google Analytics, Seo, and 44 others.