Kyle Massa Email & Phone Number

Albany, New York

- Crafting and sharing 10+ social media posts each day via Facebook, Twitter, Instagram, LinkedIn, and TikTok. Overseeing social media posting and strategy for Special Olympics New York's nine regions.- Writing blog posts, press releases, announcements, and monthly newsletters. Distributing content to constituents throughout New York State.- Filming and photographing Regional, Super Regional, and State competitions. Sharing photos on social media and editing videos for promotional use.- Designing visual graphics for social media and online videos.- Collecting and presenting key social media metrics each month, including engagements, responses, reach, and new followers.- Creating and updating social media strategy document aligning with organizational objectives.- Collaborating with coworkers and volunteers throughout New York State at Winter, Summer, and Fall Games.

- Writing, publishing, and selling both fiction and nonfiction books.- Working with cover designers, editors, and beta readers to produce high-quality books.- Building and maintaining WordPress website and Woocommerce store.- Sending bimonthly newsletters to more than 2,400 readers. (Built list from scratch.)- Writing bimonthly blog posts to increase traffic, improve website search rankings, and provide prospective readers with free samples of my work.- Running ad campaigns on Facebook, AMS, and BookBub to increase book sales.- Interacting with readers via Facebook, Instagram, Twitter, and Medium.- Hosting readings and signings at local bookstores and book festivals.

Remote

- Wrote and edited company blog posts and how-to guides. Created 3-5 new pieces of content each month. Proofread and edited submissions from team of freelance writers.- Scheduled social media posts via Facebook, Twitter, Medium, and Flipboard. Designed internal strategy documents to drive results on social networks.- Created help documentation and feature announcements that improved customer experience and enhanced product usability.- Contributed content to company newsletter, sent three times per month to over 150k recipients.- Responded to 100+ support tickets per week. Answered each question clearly and succinctly; followed up promptly for ongoing issues.

Remote

- Managed company blog and wrote 46 blog posts; edited, scheduled, and search engine optimized over 250 additional blog posts written by team of freelancers. - Earned 1,000+ direct conversions and 1,000+ assisted conversions via content in 2017.- Created and shared social media posts daily, conducted contests, and responded to customers across five social networks. - Wrote monthly and sport-specific email newsletters to over 2.7 million recipients.- Developed content for website landing pages, online and print ads, partnership materials, product launches, customer surveys, and more.- Designed internal value propositions for new features that served as templates for future marketing communications.- Compiled and presented internal reports on content metrics and performance; used findings to inform future product strategy.- Collaborated directly with sales, support, product, finance, advertising, partnership, and management teams.

Lakewood, Colorado

Managed company blog and all social media accounts. Wrote original content, built influencer relationships, and designed company content calendar. Increased social media engagement by two times the previous average. Assisted with play testing, sourcing, and production of educational math board games.

Bachelor Of Science (B.S.), Cinema And Photography, Concentration In Screenwriting, 3.7 Cumulative Gpa

Activities and Societies: IC Screenwriters, Imprint Magazine, Kitsch Magazine, Buzzsaw MagazineGraduated with honors from the Roy H. Park.

Education record