Led the BMV team in supporting 100’s of venture-backed startups and B2B tech companies in building brand awareness, generating demand, scaling growth, and successfully exiting

- Managed major agency accounts including Sony, eHarmony and ChoiceStream- Supervised five, bi-coastal teams and developed junior staff- Led new business development team, which secured two new accounts, totaling $29K per month- Advised C-suite client contacts on media relations, social media, content creation and marketing communications strategies that enabled message penetration and bottom-line results- Successfully launched Sony’s line of digital reading devices in 2009- Wrote and produced digital content for the Words Move Me community and administered Sony Reader Facebook page and @SonyReaderStore Twitter handleSecured 1,700 stories in print, broadcast and digital outlets, reaching an audience of more than 1.45 billion, while boosting acquisition and Reader line 2009 sales by 4X

- Led Racepoint’s Social Media Task Force, which created the “Racepoint Labs” offering- Handled external communications for One Laptop per Child (OLPC), which included spokesperson responsibilities- Outlined and executed marketing communications for OLPC’s 2007 “Give One, Get One” activation campaign:- Drafted and distributed SEO-rich, email newsletters and mailings- Leveraged digital assets, including Tom Brady’s call-to-action video, in an integrated on and off-line campaign- Raised $37 million, enabling the delivery of more than 100K XO laptops to children in Afghanistan, Mongolia and Rwanda

- Maintained day-to-day account operations for five clients across various sectors- Drove clients’ media relations programs, securing multiple top-tier hits across business, consumer and trade outlets such NBC’s The Today Show, The New York Times, CNN, CNBC, The Wall Street Journal, Bloomberg, Forbes, Fortune, The Financial Times, Reuters and the Associated Press- Founded the agency’s RaceTalk blog and broadened Racepoint’s digital presence

- Assisted with drafting press releases to maintain consistent news pipeline- Successfully headed client’s speaking program to secure speaking opportunities - Generated and maintained media lists, speaking calendars, awards calendars, editorial calendars and client Intranet to ensure campaign effectiveness

- Worked with account teams to execute successful campaign strategy, product launches and delivery of materials for clients including: WHERE, Inc., EqualLogic openQ and One Laptop per Child- Created monthly status reports and excel tracking grids for clients to analyze and illustrate campaign effectiveness