Kyle Babcock Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Develop and execute strategic communications and media plans for WSFS’ Consumer Banking, Mortgage and Small Business teams, including writing, ghostwriting, and editing articles and thought leadership content, press releases, scripts, media pitches, brief materials and more. Generated more than 92MM earned media impressions for WSFS’ Consumer Bank in 2023.Develop monthly editorial calendars for content marketing utilizing the PESO Model (paid, earned, shared and owned) and craft creative and engaging content.Manage paid content partnerships for various lines of business with outlets such as 6ABC, FOX29, KYW, WDEL, WSTW, PhillyVoice, Billy Penn, Delaware Business Times, American Community Journals, and more.Manage all reporting for the Communications team, including tracking and analyzing web analytics for the WSFS Knowledge Center/content marketing efforts, earned and paid media, social media and more to gauge effectiveness against key performance indicators (KPIs) as well as suggest and implement improvements.Manage Social Media and Content Manager, overseeing the direction and strategy for WSFS and its affiliates’ social media channels.Co-author of the company’s annual Environmental, Social and Governance (ESG) report.Co-lead for the Hispanic Organization for Leadership and Advancement (HOLA) Resource Group. Chosen as a member of the first-ever cohort of WSFS’ nine-month-long mentoring program (BRIDGE) from a pool of 50+ applicants; graduated March 2024.

Philadelphia, Pennsylvania, United States

Developed and executed strategic communications plans for WSFS’ Consumer Banking division, Financial Education and Security, WSFS’ Community and Foundation work, and Human Resources. Generated more than 92MM earned media impressions for WSFS’ Consumer Bank, more than 39MM earned media impressions for Financial Education and Security, and more than 169MM earned media impressions for WSFS’ Community and Foundation work in 2023. Drove the strategic direction, managed and oversaw all social media platforms for WSFS and its Wealth division (Bryn Mawr Trust and Bryn Mawr Capital Management), as well as WSFS’ employee advocacy social media platform. Grew social engagements from 126K per year prior to when I joined to more than 260K engagements in 2023. Managed the Knowledge Center on WSFSBank.com, including authoring articles as well as staging and publishing all articles in the content management system (CMS), growing it from 18 articles and 20K yearly pageviews when I joined to more 500 articles and 300K pageviews in 2023.Managed the company’s awards and nominations program, including identifying relevant award opportunities and utilizing engaging storytelling to craft successful narratives for numerous submissions each year.Supported internal communications efforts, including writing and publishing content for WSFS’ intranet and weekly newsletter, as well as scripted and filmed internal video messages from the CEO, CFO and other members of the executive team.Member of WSFS’ Diversity, Equity and Inclusion Steering Committee’s Communications Pillar, reviewing, editing and approving all DEI communications at WSFS.

Trenton, New Jersey

Managed all New Jersey Lottery social media accounts, including Facebook, Instagram, Twitter and YouTube. Increased Facebook engagement numbers across the board from FY18 to FY19, including double-digit percentage growth in shares, comments, likes/reactions and reach.Wrote copy and created visual assets, using Adobe Photoshop and Illustrator, in alignment with the social media strategy and relevant advertising campaigns.Created, implemented and updated posting schedule/content calendar across all platforms to ensure consistent messaging. Executed regular social media sweepstakes, contests and promotions to drive engagement surrounding key brand and product initiatives.Tracked and analyzed key performance indicators (KPIs) to ensure achievement of yearly goals.Worked with media buying agency to tailor content and provide targeting and budgeting for social advertisements and boosted posts.Responded to customer inquiries through comments and direct messages, encouraging positive engagement and diffusing negative situations.

Greater Philadelphia Area

Created and implemented the firm's social media strategy across all platforms, including LinkedIn, Twitter and Facebook, to drive engagement and increase followers.Drafted and proofread both external client-facing and internal marketing materials, including press releases, brochures, attorney announcements, HTML email blasts, pitches, proposals, RFPs, newsletters, award nominations, legal alerts and website banners.Played a key role in the implementation of LinkedIn Talent Solutions platform and corresponding sponsored campaigns in conjunction with the firm's Recruitment and Professional Development Department.Wrote and edited website content as well as ensured the accuracy of information across the firm website.Provided coaching and recommendations to attorneys on how to increase their social media presence and enhance their status as thought leaders.Assisted with on-site execution of events ranging in size from 10 to 400+ attendees.

Greater Philadelphia Area

Managed the firm's social media accounts, including Twitter, LinkedIn and Facebook.Wrote, revised and maintained the professional bios of several hundred attorneys as well as created news, publications, events and various other pages through the firm's content management system (CMS).Played a key role in the seamless transfer of more than 10,000 website pages when the firm migrated to a new CMS and website.

Greater Philadelphia Area

Managed the firm's social media accounts, including Twitter, LinkedIn and Facebook.Wrote, revised and maintained the professional bios of several hundred attorneys as well as created news, publications, events and various other pages through the firm's content management system (CMS).Played a key role in the seamless transfer of more than 10,000 website pages when the firm migrated to a new CMS and website.

Philadelphia, Pa

Assisted professors with office work.Scheduled and coordinated appointments and events.Created spreadsheets for Finance Department information.Proofread documents.Effectively handled telephone inquiries.

Bala Cynwyd, Pa

Contacted 200 to 250 accounts per week to solicit business.Accessed and updated client database.Communicated with potential clients on business opportunities.Received and reviewed insurance policy submissions.Worked with agents to increase product knowledge.

Philadelphia, Pa

Assisted in creation of blog posts to help increase website traffic.Researched data for the Marketing Department.Assisted in advancement of company website.Created spreadsheets for client information.Proofread documents.

Lawnside, Nj

• Arranged product displays in a visually appealing manner to increase sales.• Assisted customers with home improvement plans.• Provided knowledge and information on products to customers.• Assessed inventory to optimize ordering efficiency.• Provided technical assistance to customers.