Kyle Back Email & Phone Number

Hackensack, Nj, Us

New York, United States

• Increased annual international revenue by $10.3 million by strategically aligning product strategies with consumer demand.• Collaborated with data science, UX design, and digital operations teams to structure eCommerce product roadmaps, leading to a 468% increase in online sales.• Conducted International qualitative and quantitative market research and A/B tests to create a book of market analysis to penetrate consumer needs and find the right way to increase market share.• Coordinate International promotional marketing projects with sales and marketing teams to develop customer journey maps, enhanced conversion rate by 24 percent and ROI by 9 percent.• Efficiently managed product margin structures, inventories, and limited annual marketing budget to minimize the expenses while increasing the cashflows.• Developed and maintained strong relationships with the key distributors, category managers, and buyers, achieving 5 percent higher revenue than the projected goals.• Facilitated new product introductory sessions with 13 key distributors, securing six new retail opportunities in 2023 that are worth about $5 million each.• Collaborated with cross functional teams in marketing, sales, and copywriting teams to revamp five underperforming brands, resulting in a 368% sales growth.

- Built great relationships with vendors and customers- Managed inside and outside business activities- Worked with insurance agencies and raised the sales rate for the 4 primary products- Increased customer satisfaction rate

Salt Lake City, Utah, United States

• Analyzed customer data, driving a 57% increase in organic traffic through strategic content creation.• Boosted market understanding, leading to actionable policy changes and enhanced marketing strategies.• Revolutionized online presence by developing engaging website features and impactful online campaigns.• Orchestrated Google Analytics workshops, enhancing the team's ability to track and optimize campaign performance.• Empowered business development with data-driven marketing insights, fostering targeted promotional efforts: website feature creation, brand logo design, and online marketing campaign developments.• Provided crucial market analysis support by conducting qualitative and quantitative research, enabling the business development team to target their efforts more effectively.

Salt Lake City, Utah, United States

• Optimized 12 websites' loading speeds, enhancing user experience and SEO rankings.• Employed advanced analytics tools - AHrefs, Moz, Google Analytics, Google Search Console, SEM Rush, and GT Metrix to drive actionable marketing decisions, elevating client ROI by 20%.• Achieved a 30% increase in organic traffic through strategic keyword optimization.• Elevated 35 clients' eCommerce conversion by 20% via SEO, increasing organic traffic by 30%.

대한민국

Directed sales, product rearrangement, and supply chain management. Increased monthly revenueby 10%.

미국

Managed the reputation of the Korean Student Association of Seattle Central College. Skilled in writing and editing brochures, speeches, newsletters, and social media (Facebook).

필리핀

Directed numerous School concerts. Skilled in guitar, drums, piano, and directing.

San Fernando, La Union, Philippines

Designed class curriculums and activities for college students, and conducted language learning projects to inspire students in the Korean language.

Bachelor'S Degree, Marketing, 3.7

Associate'S Degree, Communication, 3.89

Activities and Societies: Korean Student Associate - PR manager