Kyle Barrett Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Hybrid position serving as both account Strategist and senior-level Account Manager. Responsible for leading multi-month or multi-year engagements, growing client relationships and setting brand and go-to-market strategy.• Co-authored strategy for an outdoor products manufacturer’s entry into new U.S. market and managed a team of seven over the course of the resulting 8-month campaign, leading to 210 new reseller/wholesaler relationships, $2M+ in new sales and 70M+ consumer impressions • Led engagement and co-authored strategy for a nationwide telecom provider’s 2017 B2B digital awareness campaign; included qual/quant research, user path and conversion funnel diagraming, and media planning • Served as lead strategist on development of a communications and brand migration plan for customers/employees in a $513M corporate acquisition for a global hygiene products manufacturer• Developed innovative, industry-first product launch and messaging plans for a leading aerospace manufacturer, part of the company’s bid in a $10B government defense acquisition program• Planned and/or co-facilitated 30+ client strategy workshops, working side-by-side with executives and sales teams to conduct sales skills training and onboarding for new programs; occasionally pitched to my clients’ customers on their behalf• Keynote speech writer for CEO of a global environmental services company• The only two-time winner of company’s annual peer-nominated employee of the year award

Park Forest, Il

• Became the youngest ever member of staff to hold senior management responsibilities upon hire to this 6 year old direct marketing company in June 2008.• Worked daily with VP Sales to manage sales and marketing activities, focusing efforts on customer segment that research showed consistently produced orders 34% larger by volume and accounted for 2/3 revenue.• Developed company’s first-ever integrated marketing communications plan for 2009 amidst severe economic recession that trimmed overall spending by 65%, virtually eliminated event marketing costs by negotiating services trades for 6 of 7 tradeshows, and stressed customer retention over acquisition.• Launched one of the company’s most successful telemarketing and direct mail lead generation campaigns ever in early 2009, generating an average of 5x more incoming leads each day for a period of more than 2 months.

Assisted with day-to-day implementation of an integrated marketing campaign under supervision of the Director of Marketing.

Bs, Advertising, Graduate With Honors

Activities and Societies: Bachelor of Science in Advertising, extensive coursework in Business Admin. and Philosophy

Transfer, Business - Marketing